MAD Agency Daily Editions for May 2018
MAD Agency Daily - Thursday, May 31, 2018
Sorrell's New WPP: S4 Capital
Wearing Black At Cannes?
Rapp Creates Global CMO Role, Taps Neal To Fill It
Boating Group Targets Women For First Time
GDPR's Impact On Your Inbox
No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content
Only A Quarter Of Creatives And Marketers Happy
Sir Martin Sorrell Is Back In The Game
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
Omnicom's John Wren Is Adland Pay King For 2017
LevLane Lands Brief To Launch New Genomind Product
MAD Agency Daily - Wednesday, May 30, 2018
Macy's Selects Spark Foundry As Its New Media Agency
MDC Partners Says 'Yes' To New Specialist Network
People Spend 479 Minutes A Day Consuming Media
Dentsu Aegis, Index Exchange Partnership
Fun In The Sun, Malibu Style
Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers
Deutsch Hires Huge Vet Lefelt To Manage UX Ops
Why Do Good People Become Bad Online?
Accenture Gets Blowback From Agency Groups For Launching Programmatic Practice
MAD Agency Daily - Tuesday, May 29, 2018
Sadoun And His Team On What Drives Marcel
Only A Third Of Consumers Opting In To GDPR Compliance
Maurice Levy Has Not Left The Building
Don't Tell My Agency But . . .
P&G's Effort To Stem Advertising Waste
How Can The 'LA Times' And So Many Smart People Get GDPR This Wrong?
R/GA's Chicago Hiring Spree
Illy, Bocelli And The Search For Perfection
Thank You GDPR, My In Box Is Getting Less Cluttered By The Day
Darden Appoints Brunner AOR For Cheddar's Scratch Kitchen
MAD Agency Daily - Friday, May 25, 2018
Publicis Unveils AI Platform 'Marcel'
Zuckerberg At VivaTech: 'Everyone Cares About Privacy'
Creative Agency Mekanism Launches Media Practice
Diageo Appoints VML Global Digital AOR For Baileys
Microsoft's Nadella: 'Privacy Is A Human Right'
How Dara Khosrowshahi Is Transforming Uber
Timberland, Discovery, Disney Win Big With Cause Marketing
Droga5 NY Promotes Heymann To Chief Creative Officer
Breast Cancer Awareness Effort Targets African American Women
Havas Has Big AI Plans Of Its Own
WPP, Unilever Create New 'Team Unilever' Model
MAD Agency Daily - Thursday, May 24, 2018
Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
Mistress Goes On Hiring Spree
Accenture Interactive Launches New Programmatic Offering
More, Not Fewer Americans Say They Click To Agree Without Reading Terms Of Service
Ads That Make You Feel Something
Voice Is The New Black
Deutsch Enlists Hollywood Star Power In First Campaign For New Ticketing App
WKNY's New Work For Duracell
UK Sees A Record Year For Data Protection Fines
Zuckerberg Fails To Impress EU Politicians With 'Stock Answers'
Manning Gottlieb OMD Wins Massive UK Government Media Contract
MAD Agency Daily - Wednesday, May 23, 2018
Fiat Chrysler Puts U.S. Media Assignment In Review
C-Level Shifts At Havas, FCB
PHD Wins Global HSBC Media Account
Empower Awarded Jack Link's Media Assignment
DAA Creates Icon To Disclose Political Opposition Ads
5 Tips to Finding a Co-Founder
The View From The Other Side
Just In Time For Viva Tech 2018, Maurice Levy Sheds His Corporate Look
Cheez Doodles Draws Up New Creative
IPA Produces Guidelines To Reduce Sexual Harassment
UK Government Plans New Legislation To Make Social Media Safer
Ocean Spray Launches Agency Review
MAD Agency Daily - Tuesday, May 22, 2018
Women Added To Leadership Teams At Four Shops
Battle Lines Are Drawn As WPP Stakeholders Take Sides
Western States Lasso Up New Branding Identity
Bank Of America Launches AI-Driven Virtual Assistant
Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
New Consultancy/Agency Seeks To Break Down 'Pain Points'
Mediabrands Folds Society, Ansible Under Reprise Banner
American Express To Review Global Media Account
Energy Upgrade California Expands DDB San Francisco Remit
MAD Agency Daily - Monday, May 21, 2018
EP+Co Wins John Deere Account
Has Data-Driven TV Advertising Reached An Inflection Point?
New Jetta Campaign To Debut 3 Spots In Billboard Music Awards
Vegas Palms Casino Campaign Showcases $620 Million Renovation
What's The Value Of Consumer Data (To The Consumer)?
The Correlation Between CEO And Corporate Reputation
Answers To Some Great Questions About Outcome-Based TV Ad Selling
Lake Erie Goes All-Digital In Latest Tourism Push
MXM, FCB NY Add New Talent
ANA Receives Coveted President's Award For Its Work On Media Transparency
MAD Agency Daily - Friday, May 18, 2018
David's Bridal Selects January Digital As Digital Marketing AOR
Agencies Need To Toss The 'Bad Client Narrative'
What Shoppers Find 'Creepy' About Personalized Ads
Jeff Koons Isn't The Only One Auctioning Off A Play-Doh Sculpture
Stoli Taps Oscar-Caliber Talent for Dramatic New Ads
Former YouTube Exec Raises $50M To Fund Content Creators
WFA Sends Publishers A Listicle -- 8 Ways You Must Do Better
Milky Way: Still 'Sorry' After All These Years
Engine Digital Forms Director-Level Leadership Team
MAD Agency Daily - Thursday, May 17, 2018
WFA's New Guide To 'Unstereotyping' Ads
Grow Up--If You Can Figure Out What That Means Today
Podcast: Sargi Mann, Havas Media Group, On Innovation And Staying Relevant
Should I Stay Or Should I Go? Conoco Weighs In With Relaunch Campaign
Luxury Company LGMYC Acquires Creative Shop MPA
The Benefits Of A Shrinking Ad-Tech Landscape
GDPR Reality Check -- People Fear Hackers More Than Marketers
AI, Voice Tips From Agency Execs
Drama-Free Eyewear Care; Kids Get Teeth Talk
Women Rule At StrawberryFrog; Broadsign Taps Google Executive
Wieser More Optimistic In Updated 2018 Ad Forecast
Half Of Brits Will Ditch A Brand That Does Not Protect Their Data
Carat Wins P&G Haircare Media Assignment
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