MAD Agency Daily Editions for June 2021
MAD Agency Daily - Wednesday, June 30, 2021
Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
McCann Adds Two To Global C-Suite
Blurring The Line Between Brands And Their Agencies At This Year's Cannes Lions
ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
Supreme Court To Intervene In Battle Over Digital Billboards
Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Omelet's New 'Cheat Code' To Support Brand Efforts In The Gaming Segment
TBWA\London Taps Indie Agency Leader To Be Its Next CEO
MAD Agency Daily - Tuesday, June 29, 2021
IPG Adds Global Culture Role, Taps Gardner To Fill It
BBH Taps Cona For Business Development Role
Scotts Miracle-Gro Celebrates The Backyard As Place For Post-COVID Reunions
Havas Media Creates 'Ethical Media' Partnerships Role, Taps Programmatic Vet To Run It
Omnicom's Sparks & Honey Creates Hybrid Chief Client/DEI Role
Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket Sales
ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
Who's Got The Body Wash? Patti Labelle Steps Into Old Spice Family Drama
Gen Z, With Their "Instagram" Lives, Are Driven By Style
Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
Rossi Tapped For New Publicis Groupe Media Role
Gap Annoys Some Activists With Pride Effort
Young & Laramore Wins Four New Clients
MAD Agency Daily - Monday, June 28, 2021
WPP Takes Home Cannes Lions Holding Company Of The Year Honors
London's AMVBBDO Wins Cannes Lions Agency Of The Festival Honors
FCB Is Cannes Lions' Network Of The Year, A First For the IPG Global Agency
Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
Why The World's Greatest Brands Are Helping Consumers Build Their Own
#WombPainStories Wins Titanium Grand Prix at Cannes
Eliminating Investment Inequalities In The Media And Creative Supply Chain
How Ad Imagery Changed During The Pandemic
Ikea Under Fire For Juneteenth Menu Of Fried Chicken, Watermelon
One & All Taps Strategy Talent
MAD Agency Daily - Friday, June 25, 2021
Baxter Appointed CEO At IPG's Huge
Butler/Till Acquires Digital Marketing Agency Digital Hyve
Ashley HomeStore Appoints Kettle As New Lead Creative Agency
Mastercard's 'True Name,' Woojer's 'Sick Beats,' Among Cannes Grand Prix Winners
Listen Up: How Brands Can Join the Audio Revolution on Clubhouse
How To Improve ROI Of Your Programmatic Advertising Campaign
Horizon Media's New HIT Squad
NY Hearts UM, Names It Agency Of Record
New York City Launches $30M Global Campaign To Lure Tourists Back
MAD Agency Daily - Thursday, June 24, 2021
MDC Touts Merger Benefits At Annual Meeting, Reschedules Vote On Stagwell Combination for July
Adland Is Great At Selling Products. What About Selling Sustainability?
Travis Scott's Astronomical In-Game Concert Among Latest Grand Prix Winners
Ford Teams With TikTok For AR Maverick Challenge
Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
Tone Deaf / Not Tone Deaf Cannes Lions Promo
McGarrah Jessee Taps Richards Group Veteran For Top Growth Role
MAD Agency Daily - Wednesday, June 23, 2021
Fluent, Fyllo Partner On Identifying Cannabis/CBD Consumers For Advertisers
New Media/Marketing Auditing Firm Hangs Out Its Shingle
Super Short Super Bowl Ad Among Tuesday Lions Grand Prix Award Winners
Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
PHD Named 'Media Network Of The Festival' At Cannes Lions
U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
Media Lions Awarded To Two Grand Prix Winners Whose Campaigns Helped Change The World
Opendoor Launches First National Ad Campaign
Kyra Media Named AOR For Jack In The Box TikTok Efforts
MAD Agency Daily - Tuesday, June 22, 2021
Is The Marketing Industry Facing A Midlife Crisis?
Lions Awards Highlights Day 1
GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
USIM Lands Potbelly Sandwich Chain
How Packvertising Became The New Advertising
Designing A More Sustainable Planet, Not Just Brands
Havas' Cannes Cafe Goes Virtual, But Offers Real-World Hospitality Too
Sex Sells, But Older Sex Wins Lions
Call For Entries: MediaPost's 2020 Marketing: Automotive Awards
Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
Trade School Taps WT Veteran For Senior Production Role
MAD Agency Daily - Monday, June 21, 2021
5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
Spark Foundry Lands A Beauty, Sally's
Empower Promotes Ross To Vice President/DEI Chair
ID Comms Taps Potter For Senior Role At Its Media Auditing Practice
Ad Spending Surges 56% In May, All Media Except Magazines Rise
GroupM Tracking Study Signals Boon For Out-of-Home Media
Shopping Returned To Pre-Pandemic Levels In May
What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
How To Integrate Inclusivity Into Your Creative
Cannes Lions' Sustainable Trophies Movement
Labelium Bolsters New York Management Team
MAD Agency Daily - Friday, June 18, 2021
How Agencies Are Commemorating Juneteenth
The Many Expands Creative Team Following Strong Growth Year
GroupM Partners With TripleLift On 'Underrepresented Voices' Initiative
Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
Gold Bond Takes On Moist Body Parts
DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Cannes Lions Entries Slide 6% Versus 2019
Victoria's Secret Aims To Redefine Itself Post-Angels
FCB Named First Global AOR For Footwear/Apparel Brand HOKA ONE ONE
MAD Agency Daily - Thursday, June 17, 2021
MDC Partners Postpones Shareholder Vote On Merger
New Campaign Addresses Rise of Domestic Abuse During COVID-19
m/SIX Taps Hearts & Science's Dias As CSO
Diageo Becomes NFL's First Official Spirits Sponsor
Data Shows People On The Move And What It Means For Advertising
Spark Foundry Taps Coca-Cola's Carlisle To Lead Commerce Media, Marketing
CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
We Need More Women-Owned Agencies
When B2B Marketing Just 'Feels Right'
Agency-Produced Film About Surfing Documentarian Bruce Brown Hits Theaters
PGA Tour Superstore Launches Campaign Tied To U.S. Open, Father's Day
180 NY Adds Two To Expanding Leadership Ranks
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