MediaPost Agency Daily Editions for August 2023
- MediaPost Agency Daily - Thursday, Aug. 31, 2023
- The 'Genius' Test: Back Market Pits Its Refurbished Tech Against Apple
- Bounteous Names Former Dentsu Exec Hinz As CFO, Focuses On Global Expansion
- Dentsu Acquires Germany's RCKT Agency
- Ogilvy New York Selects Ansari As Chief Creative Officer
- Retail Media is No Longer 'Emerging'
- Former GroupM Chief Gotlieb Joins Advocado's Board
- Primark Selects VCCP As Global Branding-Creative Agency
- Assembly Bags Vera Bradley
- LG Launches Global OOH Rebranding Campaign
- What's Wrong With Political Ads On X?
- Stagwell's ReachTV Taps Sealey For Development, Production Role
- MediaPost Agency Daily - Wednesday, Aug. 30, 2023
- April Tax App Revamps Brand, Site
- Mentos Notes The Candy's Quirky Uses
- Texas-Only Food App Favor Targets Newcomers, Sends Up State
- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
- Smashburger Cooks Up New Creative AOR: Partners In Crime
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
- Mediaocean's Nardone Moves On, Next Generation Put In Place
- Google Unveils AI Collaboration Plan, Will Add Tools From Meta And Others
- IAB Council Talks About Privacy
- Advancing DEI: Transformative Path For The Ad Industry
- MediaPost Agency Daily - Tuesday, Aug. 29, 2023
- AAF Creates New Foundation To Bolster DEI, Education Efforts
- Rover Focuses On Human Reassurance In Pet Spots
- Vault49 Taps Hughes As Strategy Director
- Korber Pharma Selects Wunderman Thompson For Global Marketing
- Smashburger Selects Partners In Crime As New Creative AOR
- Time, American Family Mark 60th Anniversary Of 'March On Washington'
- Why Madison Avenue's Technological Past Still Is Its Prologue
- Global Programmatic Click Fraud Averaged 17% In Q2
- U.S. Ad Market Climbs 6.2% In July
- MediaPost Agency Daily - Monday, Aug. 28, 2023
- LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
- Valtech Selects Schroder As Chief Collaboration Officer To Foster Agency Growth
- Meta Rolls Out Search Tool To Track Branded Content
- Sunshine Punch Taps Influencers To Drive Brand Visibility
- The End Of Advertising, Or A New Beginning?
- NFL Brand Campaign Mocks The Notion It's Scripted
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
- Salesforce Brings AI Enhancements To The Field
- MediaPost Agency Daily - Friday, Aug. 25, 2023
- Milano Leads Digital Sales, Programmatic Audio For Katz
- Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
- Starch Creative Expands To East Coast, Newman Heads NYC Office
- WBD To Launch 'CNN Max' Streaming News Service, To Replace CNN Originals
- X Blocks Links To Political Organizing Platform Used By Democratic Party
- Despite New Ads, Offers, Peloton Still Struggling
- MediaPost Agency Daily - Thursday, Aug. 24, 2023
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
- Barrow's Intense Scores With Social Media, Word-Of-Mouth Marketing
- TikTok Search Ads Come With A Caveat
- CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
- Murad's First OOH Ads Go Beyond The 'Ordinary'
- The Science Behind A Winning Marketing Plan: Harnessing Data
- Email Marketing Mistakes To Be Avoided
- MediaPost Agency Daily - Wednesday, Aug. 23, 2023
- Nerlich Named Global President, McCann
- T72 Club Expands Portfolio, Acquires Ad Tech Firm Nickelytics
- Uncle Nearest Whiskey Celebrates Motown Music, Love In New Spot
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
- Older Adults Make Up Just 4% Of People Featured In Ads
- Social Promotion Touts Simply EspressOJ
- Guinness Drafts Joe Burrow, Joe Montana To Promote Nonalcoholic Offering
- MediaPost Agency Daily - Tuesday, Aug. 22, 2023
- Three Olives Vodka Rebrands, Targets GenZ Customer Base
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
- Dude Wipes Drops Drawers In First Brand Campaign
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
- VW Launches First Atlas Spots Aimed At Hispanic Market
- Ibotta Shifts To Brand-Awareness Spending
- Legacy Media Stocks Continue Declines, As CTV, Streamers Rally
- MediaPost Agency Daily - Monday, Aug. 21, 2023
- Wolff Olins Selects Race To Activate Brand-Led Culture Work
- Cheez-It, 'Recess Therapy' Push Upbeat Message To Kids
- Lally Upped To CEO, Highdive
- Coca-Cola Celebrates 'Growing Belief' In Women's Soccer As World Cup Winds Down
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
- Behind Amazon's Move To Expand Ads On Third-Party Sites
- New Shoppable Video Ads Expand Local Retailer Buying Options
- MediaPost Agency Daily - Friday, Aug. 18, 2023
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
- FirstBank Highlights Business Relationships Via 'Humans'
- Agencies Seen As Lucrative M&A Targets
- Brands Shifting Media Buys Into Product Placement, Study Finds
- This Time, It's Peanuts: Fendt, Luke Bryan Team For 'Grow Bold' Campaign
- Product Placement Rates Higher Than Ads For Half Of Consumers
- IHOP Launches Its First Campaign For Retail Coffee
- Instagram Tests Multi-Advertiser Ads Display For Reels
- WPP Launches New Creative Technology-Focused Apprenticeship Program
- Experts Weigh In On How To Use Generative AI In Marketing
