MediaPost Agency Daily Editions for August 2023
MediaPost Agency Daily - Thursday, Aug. 31, 2023
The 'Genius' Test: Back Market Pits Its Refurbished Tech Against Apple
Bounteous Names Former Dentsu Exec Hinz As CFO, Focuses On Global Expansion
Dentsu Acquires Germany's RCKT Agency
Ogilvy New York Selects Ansari As Chief Creative Officer
Retail Media is No Longer 'Emerging'
Former GroupM Chief Gotlieb Joins Advocado's Board
Primark Selects VCCP As Global Branding-Creative Agency
Assembly Bags Vera Bradley
LG Launches Global OOH Rebranding Campaign
What's Wrong With Political Ads On X?
Stagwell's ReachTV Taps Sealey For Development, Production Role
MediaPost Agency Daily - Wednesday, Aug. 30, 2023
April Tax App Revamps Brand, Site
Mentos Notes The Candy's Quirky Uses
Texas-Only Food App Favor Targets Newcomers, Sends Up State
TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
Smashburger Cooks Up New Creative AOR: Partners In Crime
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Mediaocean's Nardone Moves On, Next Generation Put In Place
Google Unveils AI Collaboration Plan, Will Add Tools From Meta And Others
IAB Council Talks About Privacy
Advancing DEI: Transformative Path For The Ad Industry
MediaPost Agency Daily - Tuesday, Aug. 29, 2023
AAF Creates New Foundation To Bolster DEI, Education Efforts
Rover Focuses On Human Reassurance In Pet Spots
Vault49 Taps Hughes As Strategy Director
Korber Pharma Selects Wunderman Thompson For Global Marketing
Smashburger Selects Partners In Crime As New Creative AOR
Time, American Family Mark 60th Anniversary Of 'March On Washington'
Why Madison Avenue's Technological Past Still Is Its Prologue
Global Programmatic Click Fraud Averaged 17% In Q2
U.S. Ad Market Climbs 6.2% In July
MediaPost Agency Daily - Monday, Aug. 28, 2023
LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
Valtech Selects Schroder As Chief Collaboration Officer To Foster Agency Growth
Meta Rolls Out Search Tool To Track Branded Content
Sunshine Punch Taps Influencers To Drive Brand Visibility
The End Of Advertising, Or A New Beginning?
NFL Brand Campaign Mocks The Notion It's Scripted
YouTube Shorts Product Lead Offers Insights For Creators And Brands
Salesforce Brings AI Enhancements To The Field
MediaPost Agency Daily - Friday, Aug. 25, 2023
Milano Leads Digital Sales, Programmatic Audio For Katz
Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
Mother Selected As Lead Creative Agency For Orangetheory Fitness
Starch Creative Expands To East Coast, Newman Heads NYC Office
WBD To Launch 'CNN Max' Streaming News Service, To Replace CNN Originals
X Blocks Links To Political Organizing Platform Used By Democratic Party
Despite New Ads, Offers, Peloton Still Struggling
MediaPost Agency Daily - Thursday, Aug. 24, 2023
Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
Barrow's Intense Scores With Social Media, Word-Of-Mouth Marketing
TikTok Search Ads Come With A Caveat
CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
Murad's First OOH Ads Go Beyond The 'Ordinary'
The Science Behind A Winning Marketing Plan: Harnessing Data
Email Marketing Mistakes To Be Avoided
MediaPost Agency Daily - Wednesday, Aug. 23, 2023
Nerlich Named Global President, McCann
T72 Club Expands Portfolio, Acquires Ad Tech Firm Nickelytics
Uncle Nearest Whiskey Celebrates Motown Music, Love In New Spot
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Older Adults Make Up Just 4% Of People Featured In Ads
Social Promotion Touts Simply EspressOJ
Guinness Drafts Joe Burrow, Joe Montana To Promote Nonalcoholic Offering
MediaPost Agency Daily - Tuesday, Aug. 22, 2023
Three Olives Vodka Rebrands, Targets GenZ Customer Base
Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
Dude Wipes Drops Drawers In First Brand Campaign
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
VW Launches First Atlas Spots Aimed At Hispanic Market
Ibotta Shifts To Brand-Awareness Spending
Legacy Media Stocks Continue Declines, As CTV, Streamers Rally
MediaPost Agency Daily - Monday, Aug. 21, 2023
Wolff Olins Selects Race To Activate Brand-Led Culture Work
Cheez-It, 'Recess Therapy' Push Upbeat Message To Kids
Lally Upped To CEO, Highdive
Coca-Cola Celebrates 'Growing Belief' In Women's Soccer As World Cup Winds Down
Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Behind Amazon's Move To Expand Ads On Third-Party Sites
New Shoppable Video Ads Expand Local Retailer Buying Options
MediaPost Agency Daily - Friday, Aug. 18, 2023
Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
FirstBank Highlights Business Relationships Via 'Humans'
Agencies Seen As Lucrative M&A Targets
Brands Shifting Media Buys Into Product Placement, Study Finds
This Time, It's Peanuts: Fendt, Luke Bryan Team For 'Grow Bold' Campaign
Product Placement Rates Higher Than Ads For Half Of Consumers
IHOP Launches Its First Campaign For Retail Coffee
Instagram Tests Multi-Advertiser Ads Display For Reels
WPP Launches New Creative Technology-Focused Apprenticeship Program
Experts Weigh In On How To Use Generative AI In Marketing
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