Stella Artois has launched a digital experience, Chalice Factory, where visitors can take an online tour and create their own branded chalice.

Ruth's Chris Steak House this week debuted a "Sizzle, Swizzle and Swirl Happy Hour" premium bar menu at select locations, featuring food and drink items for $7.

Jalopnik's Matt Hardigree details his experiences with a Europe-based company called eBuzzing, which offered to pay Jalopnik GBP50 ($78) to post a video from Honda about its new (Euro version) Honda Civic, and also provided the text to make it easy.

It's a victory for the convenience store and truck stop industry: the U.S. Senate last night rejected an amendment that would have allowed for commercialization of rest stops along federal highways. The Senate voted 86-12 against Amendment 1742 to the Surface Transportation Bill proposed by Sen. Robert Portman, R-Ohio.

The four-year-old "Sprite Showdown Amateur Dunk" program will now be called the "Sprite Uncontainable Game." The program will expand its search for talented amateur players. It also expands the search from recruiting neighborhood players at local tournaments and events to allowing players to enter and upload videos online.

Burt's Bees, in search of a younger demographic for a new sub-brand, has posted a 90-second animated video on its Facebook page that is a destination touted on some 2.6 million scratch-n-sniff cards. The video prompts viewers to scratch and sniff the cards at various points. The company is also using mobile to introduce the new natural brand called Gd.

The Detroit News is offering choice excerpts in serial form of Bryce G. Hoffman's new book, American Icon: Alan Mulally And the Fight to Save Ford Motor Company. Among many other things, the book details how Bill Ford, Jr. reached out to Mulally to lead the company in 2006 after all the big names in the automobile industry had turned Ford down.

The InterContinental Hotels Group tests different platforms and tactics, and in its investigations Pinterest, it seems, is a go. The company will focus on implementing a strategy with the platform even though it hasn't delineated just how yet. Pinterest's total U.S. page views increased 21% in February, and is in the top 30 U.S. sites overall per Experian Hitwise.

With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada has unveiled its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the nation in London. The move is P&G's effort to support 200 athletes across its brands as part of the company's official partnership with the International Olympic Committee, the U.S. Olympic Committee and the COC for the next ten years. According to P&G, each athlete will serve as an "ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media."

As part of the new Refuel "Got Chocolate Milk?" campaign, low-fat chocolate milk will become the "official refuel beverage" of the Rock 'n' Roll Marathon Series, Ironman and Ironman 70.3 Series, USA Swimming, Life Time Fitness and the Challenged Athletes Foundation. Carmelo Anthony of the New York Knicks and 12-time swimming medalist Dara Torres will star in a new TV spots.