The Marketing Measurement In Transition Study conducted by Columbia Business School's Center On Global Brand Leadership and the New York American Marketing Association said brands have a data problem: too much.

A new study by IHS Automotive predicts that car sales in India will reach 4.88 million by 2016, which would move that emerging nation past Japan, which the consulting firm forecasts will see automotive sales of just 4.51 million that year. Japanese auto sales have been running at barely half their peak rate during the Asian nation's bubble economy and show little sign of recovery.

Apple has announced that it will discuss "the outcome of the company's discussions concerning its cash balance" at 9 a.m. It said it will not be talking about any other topics other than its $100 billion piggy bank. The call will be led by CEO Tim Cook and CFO Peter Oppenheimer.

Children are more likely to identify alcohol through advertising than popular food and snack brands, a health campaign group claims. Alcohol Concern Cymru surveyed more than 400 youngsters and claimed marketing of drink brands was "getting through" to children as young as 10.

Apple opened its retail stores in 10 countries, including the U.S., at 8 a.m. local time to accommodate buyers of the new iPad, the company said. Earlier, Apple's website had displayed a short message that its retail stores would open their doors at 8 a.m., or one to two hours earlier than usual.

Deutsch, the AOR for the National Milk Processor Board, felt it was time to expand beyond a demographic focus to the times of day to drink milk, with an Hispanic angle-it stars the Mexican- American actress Salma Hayek and is running in English and Spanish on TV, in print and online.

PepsiCo has shifted creative duties for its Quaker portfolio of foods and snacks to Omnicom Group's EnergyBBDO.

"Oh, the terrible things that I've done," sings April Smith of indie band "April and the Great Picture Show." The music industry, scratching its head since the advent of MP3s, could be singing the same song.

Chevrolet has been down at SXSW showing vehicles and putting an ear to the ground. The automaker has the big stage there as official auto. Chris Perry, Chevrolet's VP of global marketing, talks here about the brand's sponsorship of the music, film and interactive festival in Austin, Tex.

If Mazda wants attention, it has certainly gotten it. Blogger Laurel Sutton notes that the Mazda CX-5 commercial disguised as a commercial for the movie Dr Seuss' "The Lorax" has been seriously trashed far and wide for promulgating the idea that a big automobile could get "The Truffula Tree Seal of Approval."