• New Mag-With-A-Cause: 'A Love Letter To Print'
    To benefit veteran graphic designer Bob Newman, friends and former colleagues are collaborating on a one-off title whose proceeds will go to Newman's family. My Favo(u)rite Magazine-described by project leaders Andrew Losowsky of The Huffington Post and Jeremy Leslie of magCulture as a "love letter to print"-is a collection of essays in which creative directors from titles like Wired, Elle and Fast Company (and digital companies like Pentagram and AOL) reveal their all-time favorite magazine issues.
  • New Yoplait Campaign: 'It's Time to Lick the Lid Again'
    General Mills is hoping a new campaign for its Greek yogurt will steer conversation to taste, and away from the buzz about how the thick and creamy blends fit the growing desire that consumers have for protein. So Yoplait Greek yogurt, which the marketer has relaunched with a new formula, packaging and advertising, is debuting a campaign that says "it's time healthy gets a dose of happy." The series of spots carries the tagline, "It's time to lick the lid again."
  • Wheaties Runs First Interactive Effort With NFL RB Peterson
    Wheaties, which has been putting athletes on its cereal box covers since Lou Gehrig in 1934, is taking its covers into the digital age. The new three-box release featuring Adrian Peterson of the Minnesota Vikings adds an interactive feature with the NFL's 2012 MVP that enables consumers to access exclusive content, photos and other bonuses.
  • Audi's A3 Uses AR App As Manual
    Forget that paper manual in the glove compartment: Audi's is giving A3 owners an augmented-reality app designed by Metaio, for the iPhone. The app provides instant information about everything from the location of the coolant reservoir to identifying dashboard buttons, recognizing some 300 different elements around the A3. Pop-ups display with short, simple explanations of what things are, what they do, and how to service them.
  • Sports Celebs Help Dove Men Convert Scents To Dollars
    Add John McEnroe to the list of athletes - including Dwyane Wade, Drew Brees, Magic Johnson and Albert Puljois - who appear in multi-media efforts for Dove Men+Care. The brand, which this year becomes an official partner of the ING NYC Marathon, hopes the strategy will help push global sales of male-specific grooming products from $19 billion in 2009 to $28 billion in 2014.
  • Bored With Facebook: Retailers Face Brand Fatigue
    Turns out less is more when it comes to Facebook posting: New data reveals that store brands that push fewer posts, but better and more targeted ones, are gaining an edge over those that pursue volume when it comes to publishing Facebook content. Additionally, fan acquisition in the first half of the year was the slowest it has been since 2011.
  • Anti-Meth: CVS Asks ID For Nail Polish Remover Buyer
    At CVS, "Breaking Bad" is moving to the beauty aisle. CVS stores across southern New England are requiring that its shoppers be at least 18 years old (with valid ID) to buy nail polish remover, an ingredient used in making methamphetamine. There are no laws yet requiring stores to do so, as there are for cold and allergy medicines containing pseudoephedrine, a key ingredient in the manufacturing of meth.
  • Will Americans Go For U.S. Version Of Al Jazeera?
    With its launch less than a week away, Al Jazeera America is set to debut Aug. 20 on cable lineups in 48 million homes. And it's looking to shed its anti-American image.
  • Amazon May Be Eyeing Gotham For Groceries
    Word is that Amazon's grocery service might be headed to New York next year. A report from SunTrust analyst Robert Peck reveals that the Seattle-based online retailer may start offering New Yorkers Amazon Fresh next year, based on his discovery that the company had expanded into a New Jersey warehouse previously used by C&S Wholesale Grocers. The grocery service has been in test in Seattle for six years and recently rolled it out in Los Angeles.
  • McDonald's: 'No Mutiny Here'
    McDonald's Corp. is taking issue with published reports of a pending franchisee mutiny, after public comments from McDonald's franchisees revealed ongoing discussions with the franchisor over its rent structure, value strategy and remodeling program. (A Bloomberg story reported that two groups of California restaurant owners were "going rogue.") A McDonald's spokeswoman says that the franchisee groups holding meetings is "not unusual" and did not constitute a "brewing franchisee revolt ... to characterize this as a revolt is the wrong picture."
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