JetBlue, whose business has taken a one-cabin, one-class approach, is launching its first premium section called "Mint.'' It will have its inaugural round-trip flight between New York's JFK and Los Angeles International airports on June 15. The airline offered a preview of the more luxurious section earlier this week, highlighting its lie-flat seats, customized toiletry kits and tapas-style meals in the first five rows of A321 jets.

Even though battery sales are a big part of seasonal shopping, pressure is growing on P&G CEO A.G. Lafley to divest Duracell, a non-core business, even though it's the number-one battery in the world. "It's not a strategic fit for P&G - it doesn't create any halo or synergy with their other brands," said Pete Sorrentino, a portfolio manager with Huntington Asset Advisors in Norwood, Ohio.

This speaks for itself. A man, stuck in the Beckett-esque, existential hell of the empty airport at 3 a.m., keeps sane by making a video on his iPhone. This guy, who must be an ad creative, is stuck in McCarran Airport in Vegas for the whole night, alone, apparently. His selfie is a shout-out to everyone who has just been told that their 10 p.m. flight is delayed until 6 a.m. It's also a not-so-subtle poke at Delta. And an encomium of sorts to Celine Dion. And Eric Carmen. And every peripatetic marketer.

Fiat Chrysler CEO Sergio Marchionne said he wants the nine-brand Fiat Chrysler Corp. to more than double vehicle sales and operating profit by 2018. Analysts doubt there will be enough cash available to do that. They think nine is too many to fund. "If it was not for Brazil, where it is the No. 1 brand, Marchionne should simply kill the Fiat brand," Philippe Houchois, a London-based auto analyst at UBS told Automotive News Europe.

Home and hardware retailer Lowe's has a new interface called Lowe's Holoroom, which lets shoppers put products in an interactive virtual environment. The mock living space is a blank canvass on which computer-generated objects are projected. The artificial world that lives within the software is viewable only through the window of a specially equipped iPad tablet screen.

Matthew Jauchius, EVP and CMO at Nationwide, oversaw a collaboration between marketing and procurement at the insurance company that resulted in a trim in agency fees of 7% each of the past three years. Simultaneously, the company's "Join the Nation" campaign increased unaided brand awareness by 28%. Said the former CPA, "If the CMO today cannot be analytical, cannot understand the technological forces at work and, most importantly, speak as a pure line strategist, then marketing gets looked at more as a cost center."

New guidelines from the Advertising Standards Council of India, a self-regulatory body, propose that ads should not show darker-skinned people as unhappy, depressed, or disadvantaged in any way by skin tone. And they should not associate skin color with any particular socio-economic class, ethnicity or community. That would mean big changes for the likes of Hindustan Unilever and its Fair & Lovely brand, or Emami's Fair & Handsome for men.

If you're grabbing a sandwich at Dunkin' Donuts, the chain wants you to consider it a snack, not a full lunch. The chain has been expanding its sandwich offerings to bring in more business during the afternoon. But Dunkin' Brands CEO Nigel Travis said those sandwiches - which include fried chicken and grilled cheese varieties - shouldn't be considered lunch. "We're not moving into lunch. We're in snacking. We never talk about lunch," Travis said in an interview with the AP.

Backplane, a social media technology funded by Lady Gaga, started in 2011 as a way to build communities for consumer brands and influencers (like Gaga.) Now it is moving from building social networks for brands and celebrities to an open platform. The goal is to put the power back in the hands of organizers, from sports teams to musician fan clubs, volunteering groups to concert halls.

It's a small chain of theaters, but it's a bellwether for how Google Glass etiquette might develop. The company says you can wear Glass into the building, while you buy your tickets and food, and read your e-mail while you wait for the movie to start. However, as soon as the lights go down for the trailers, the device has to come off.