• Starbucks In Eggnog Stumble
    Starbucks will bring back seasonal Eggnog Latte nationwide this month after customers demanded it. It had dropped the beverage, which it has offered seasonally for years, to try to simplify its expanding menu. "We made a mistake," says spokeswoman Linda Mills. "We are very sorry." Last spring, after the company began selling its lemon cake and pumpkin bread in miniature loaves instead of slices, it got complaints and quickly changed back to the slices.
  • CVS Still Stands Alone In No-Smoke Zone
    CVS Health Corp., which stopped selling tobacco two months ago, isn't sharing its rarefied air with Walgreen Co. and Rite Aid Corp. Those stores, whose cigarette displays are right at the exit, are taking the veterinarian-as-taxidermist approach: while they get good money off of cigarette sales, they are also in the business of helping smokers try to stop. CVS third-quarter revenue grew 9.7% to $35 billion.
  • Steve Young, Jerry Rice, Van Heusen Want You To 'Give A Shirt'
    Van Heusen is supporting Career Gear, which provides "professional mentoring, life-skills and clothing to help economically disadvantaged men," through "Give a Shirt," where the company is donating 10,000 dress shirts via social media activations. The company is also enticing people to participate by offering such items as NFL tickets and gear signed by Steve Young and Jerry Rice, all supported by a multi-media campaign that includes print, Internet and on-site activation at Monday Night Football.
  • Christmas Tree-Shaped Doritos ... In Japan
    Remember Jesus on a tortilla chip? How about a Christmas tree on a Dorito? That's in Japan, where the Frito-Lay brand is releasing the arboreal crunchiness. And the "Doritos Rock'n White Corn Cream Stew" comes out on Nov. 17, so you can fly there now because it's limited time only. The white corn cream stew-flavored powder is white so that it looks like the "trees" have snow on them.
  • Taylor Swift Hits Million Record Sales The Old/New-Fashioned Way
    Taylor Swift has done the impossible. She sold over 1.287 million of her new album, "1989," in a week, according to Nielsen SoundScan, putting her next to the soundtrack to the movie "Frozen." Part of her success is both her "be everywhere" approach to traditional promotion, and social media savvy by doing things like Spotify and having a personal one-to-one connection with fans on her Twitter #taylurker feed.
  • Mercedes-Benz Beats Others In Ads
    A new study from Phoenix Marketing finds that Mercedes-Benz marketing communications - television, print, digital and out-of-home -are more effective than those of any other luxury auto brand. The research is derived from responses to 250,000 advertisements over the past 18 months from Lexus, Mercedes, Audi and BMW.
  • Why Pizza Chains Thrive
    Another pizza chain, another strong quarter for sales growth. Papa John's just reported a 7.4% increase in same-store sales in its third quarter. Domino's reported 7.7% growth. The category is being driven by the economy and technology: pizza is a thrifty meal for a family on a tight budget and both chains have apps for that.
  • Despite Adverse Situations, Women Still Buy Into The NFL
    Domestic violence, child abuse and other major issues have put the NFL at odds with its female constituency, which comprises a powerful 45% of the league's 150M fans in the U.S. But that hasn't not stopped women from buying goods and services associated with the NFL, such as jerseys from the Pittsburgh Steelers, according to a new survey based on in-store and online sales from Dick's Sporting Goods.
  • Forrester Says Digital Will Overtake TV In Two Years
    Digital advertising spend in the U.S. will top TV spend by 2016 and hit $103 billion in 2019, giving it 36% of all ad spending, per data from Forrester's ForecastView model. U.S. advertisers will spend $85.8 billion on TV ads in 2019, which will equal 30% of overall ad spending that year. Television budgets will erode as advertisers to go digital video channel, but the investments will come from fresh cash infusions, not TV budgets.
  • Burger King India Lets Customers Pre-Order Through EBay
    Following on the heels of a PayPal deal, which lets consumers buy food without plastic or cash, Burger King also tried PayPal parent eBay to let customers in India pre-order Whoppers before the restaurants' launch there. Users could pre-order chicken sandwiches, and Whoppers (vegetarian or mutton) for 128 rupees (around $2.08) each. The listings appear to be closed now, but it looks like 380 people purchased the Mutton Whopper in advance of this coming Sunday's opening of a BK in New Delhi's Select City Walk Mall.
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