There is a new cause-marketing platform involving table tennis and led by TopSpin, under the auspices of Peter Farnsworth, former NBA veteran marketing executive and current CEO for brand and marketing firm FoxRocks. In a Q&A, he reveals how the business and sports communities come together to not just play the game but to support TopSpin's efforts to aid the education and sports programs among disadvantaged communities. The next event is this evening in New York and includes Coca-Cola, Amex, the NBA, WNBA, NFL, and Turner Sports.

UFC and Reebok have inked a six-year partnership making the sports gear and shoe company the official supplier for the mixed martial arts promoter. Starting next July the company will be the official provider of uniforms for fighters and will begin offering its own line of MMA merchandise and gear. Said brand president Matt O'Toole: "I think that this link between all these [sports] that are a little grittier or a little tougher is really more recognizing the way young consumers see fitness today."

And it's time again for the latest fast-food Frankenstein from the Far East. It's Burger King's Fondue Burger. Burger King Japan also makes the Premium Berry Burger - topped with a sauce of cranberries, blueberries and red wine - and the Mush'nCheese with mushrooms. The Beef Fondue and Chicken Fondue sandwiches are meant to be dipped in warm cheese fondue (made with a touch of white wine). The picture says it all and more. Yes, that looks like something other than cheese on those burgers.

General Mills will introduce a new, hipster version of Cheerios, called Cheerios + Ancient Grains. The SKU contains small amounts of quinoa, Kamut wheat and spelt along with the traditional oats. Said Topher Ellis, industry observer and author, "They're keeping their ears attuned to what's hot and trendy." Since 1979, the brand has created variants, adding up to 15, including top-seller Honey Nut, Dulce De Leche, Chocolate, Multi Grain and Protein.

Basketball icon Wilt Chamberlain is on the first U.S. Postal Service stamp to feature an NBA player. The unveiling will come during the halftime of a game with the Oklahoma City Thunder that is scheduled to include a video tribute, poster give-aways, and a Twitter-hosted competition. Julius "Dr. J" Erving, Chamberlain's sisters and other honorees will recall the Hall of Famer Chamberlain, who passed away in 1999 at the age of 63, and his illustrious hoops career.

Tourism to Bermuda has declined over the decades. It is now about half what it was in 1987. So the island is flying over social influencers with fans on sites like Instagram and Tastemade. The visitors will create content for their networks and for Bermuda's ads. "Travel & Leisure" hired two Instagram users, Ali Jardine, who has 509,000 followers, and Josh Johnson, who has 654,000 followers, to take photographs of the island and write about their experiences.

Japanese automakers are struggling in China. Nissan's sales increased just 1.7% in the first 11 months, while Honda slipped 1.4%. Toyota sold about 900,000 units by November, a 12.2% gain, but its full-year sales goal of 1.1 million units is unlikely. Statistics show Japanese brands sold a combined 2.41 million vehicles by the end of October, while German automaker Volkswagen alone delivered 2.29 million cars to Chinese customers in the same period.

Kraft Foods Group is planning a major campaign to back the national rollout of McCafe bagged coffee, set to hit store shelves next week. The product is being introduced in partnership with McDonald's. McDonald's' AOR DDB Chicago will be lead creative agency for the campaign, which is expected to begin in the first quarter of next year with national TV, print and digital. Kraft is leading the manufacturing, distribution and marketing for McCafe in stores.

Johnnie Walker has partnered with Uber to offer consumers a free "safe ride home" and encourage responsible drinking over the holidays. The whisky brand is offering 250,000 kilometres of free rides home globally to encourage people not to drink and drive. The activity is part of "Join the Pact," Johnnie Walker's responsible drinking program. To kick it off, it enlisted Formula 1 stars Mika Hkkinen, Jenson Button, and Kevin Magnussen to demonstrate driving control skills in Edinburgh last night.

Burger King has gotten approval from a Canadian regulator this week for its planned acquisition of Tim Hortons Inc. Tim Hortons shareholders are expected to vote on the $11 billion deal at a special meeting Tuesday. The companies said it should be a done deal by Dec. 12. Burger King made commitments designed to assuage concerns about Tim Hortons' brand identity and the company's staffing levels in Canada, as well as the chain's pace of international development.