Men's global lifestyle brand Geoffrey Beene has named CoolGraySeven as its product branding and advertising agency. The agency specializes in the fashion, lifestyle, and luxury world. It will be responsible for strengthening the company's brand and developing a program of marketing communications beginning with a new campaign this fall.

Just days after Europe's largest low-cost carrier said it would go trans-Atlantic as early as 2019, and offer super-cheap flights across the pond, the Irish budget airline's board said it had not approved plans to offer ultra-cheap flights between Europe and the United States. "The board of Ryanair Holdings P.L.C. wishes to clarify that it has not considered or approved any trans-Atlantic project and does not intend to do so," read a statement from the company.

Target Corp. is extending its return policy on select items to one year, effective immediately. The new policy applies to all of Target's 32 private-label brands. "It's a bit reminiscent of Costco's liberal return policy," said Edgar Dworsky, founder of Consumerworld.org, which tracks retailers' return policies. "It certainly is an unusual move." Dworsky doesn't expect many consumers will take advantage of the longer return policy, but knowing it is in place will create goodwill.

In his first season with the Cleveland Cavaliers and his first season as a teammate with LeBron James, Kevin Love has another first: A national multi-media campaign, Built With Chocolate Milk, from the National Fluid Milk Processor Promotion Board. The theme, "Reboundability," plays off the fact that Love has averaged more than 730 rebounds a year over the course of his NBA career. The effort breaks this week under the umbrella "Built With Chocolate Milk" via TV, print , Internet and social media.

Elon Musk, founder of Tesla and SpaceX, at a conference held by its chip supplier Nvidia, opined that when cars become auto-piloted, actually driving "a two-ton death machine" could become illegal. He later clarified in a tweet that he hopes that doesn't actually happen.

Microsoft will phase out Internet Explorer, beginning with Windows 10. The replacement, with the code name Project Spartan, will come with a personal web assistant called Cortana, a special reading mode, new annotation tools that work with keyboards or pens, and a more streamlined layout.

Starbucks Corp., hoping to grow its current market capitalization of $70 billion to $100 billion, will begin testing two formats for delivery in Seattle and at New York's Empire State building in the second half of 2015, the company said Wednesday during its 23rd annual shareholder meeting. The tests will be centered on mobile ordering and payment.

The buzz on Starbucks' "Race Together" campaign ranges from critical to scathing. The campaign asks Starbucks baristas to start conversations about race relations by scribbling "Race Together" on customers' cups. One typical comment, "It's the height of liberal American idealism and a staggering act of hubris to think can solve our systemic addiction to racism over a Frappucino."

Apple won't only carry HBO Now streaming service, the company also plans to offer online access to live TV and on-demand content that could launch as soon as this fall. The inclusion of broadcast networks would differentiate the product from Dish's Sling TV, which does not currently include access to these live network feeds. The service, which would be available on all devices powered by Apple's iOS system, would start with about 25 channels.

With the Galaxy S6 and S6 Edge about to be released, Samsung has signed a multi-layered alliance with the NHL making it the league's first exclusive partner in Canada in the mobile, tablet and hardware category. The deal encompasses marketing support throughout the league on TV and online, and in fan activations. Samsung Canada becomes presenting partner of "Inside the NHL Situation Room" and the "Stanley Cup Playoffs Bracket Challenge."