Americans may be really done with diet sodas. Sales of low-calorie soft drinks in the U.S. have fallen by almost 20% over the past five years, according to data from market research firm Euromonitor. This year, diet soda sales are on pace to drop another 5%. By 2019, they are projected to have fallen off by roughly a third since their peak in 2009. Diet Coke, which is the third best-selling soda in the United States, has seen its sales drop 15% since 2013. Sales of Diet Pepsi, the second-largest low-calorie brand, meanwhile, have plummeted by roughly 35%.

Mondelez International has launched a tactical campaign for its Oreo cookie brand in the UK. The campaign has the cookie "eclipsing" the The Sun newspaper and digital outdoor screens across the country. The effort, via PHD and Talon Outdoor, with creative by FCB Inferno and Drum, is part of the global "play with Oreo" campaign.

Everyone needs a genius, and not just at the local computer store. BMW stores now have a total of 500 of the product specialists - or customer advisers - who explain features and do vehicle deliveries but don't sell cars. Peter Miles, VP of sales channel development and customer relations a the company said he expects that number to grow to 750 by the end of the year and to 1,000 in coming years, with distribution per store based on sales volume.

Amazon.com is expanding its one-hour Prime Now delivery service to Baltimore and Miami. The service, which was previously available only in Manhattan, offers one-hour delivery on tens of thousands of items through a mobile app. The service, launching in specific zip codes in Baltimore and Miami this month, and will expand to other areas in the cities. The mobile interface is the Prime Now app for iOS and Android.

Luxury watch brand Tag Heuer is tag teaming with Google and Intel to develop a smart watch. But Jean-Claude Biver, who heads the watchmaking activities of Tag Heuer's owner, French luxury-goods maker Moet Hennessy Louis Vuitton, says Apple is not the adversary. The partners are planning to unveil the watch between October and December. "The smartwatch market will be big," Biver said at a trade fair. "We are not doing anything against Apple. We are trying to make a watch with our DNA."

Baristas at Starbucks are probably really happy they don't have to write "race together" on your latte any more. CEO Howard Schultz ended the effort Sunday, probably because of a deluge of criticism and mockery about a program that turned counter workers in the chain's 20,000 stores into ersatz race mediators. Forum discussions and special sections in USA Today will, however, continue. Wrote Schultz in a memo, "We didn't expect universal praise." Probably not derision, either.

Rachael Ray's pet food line Nutrish has a new TV spot featuring dogs, a cat, and a mess in Ray's test kitchen. Via Atlanta-based agency Moxie, the ad will air for 19 weeks and marks the beginning of Nutrish's biggest campaign to date, backed by double the budget. Brand sales are up 48% from the same period a year ago, and the brand expects to reach $300 million in retail sales by January 2016.

Richard Branson has his Virgin Galactic space program, his Virgin Racing team fielding electric cars in Formula E, telecommunications and air travel empires. Next, he suggests in the video at the jump, he could be taking that e-car racing tech to a Tesla competitor. "We have teams of people working on electric cars. So you never know. You may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens."

Family income data from the 2013 American Community Survey, counting only families, shows big disparities in the 30 major U.S. cities in mean income. At the jump is a graph charting low, high and mean income in the 30 most populous cities. In San Jose (which includes the heart of Silicon Valley), where 13% of families have annual incomes of $250,000 or more, the mean income is about $103,000 per year. At the other end, Detroit, the mean is $30,000.

EA Sports and Tiger Woods ended their 15-year alliance in 2013, during which time the Tiger Woods PGA Tour video game franchise had recorded more than $770 million in sales. The game has now been retooled and re-imagined as Rory McIlroy PGA Tour, with marketing support and other activations in time for The Masters as EA seeks to take the game to the next level.