• New Balance introduces 'Fastah' Shoe For Boston Marathon
    New Balance has unveiled a Fresh Foam Zante shoe for the Boston Marathon. The shoe has "Fastah" written across its outsole and an insole featuring the city's skyline. "We take a lot of pride in being a Boston-based company, this is our hometown," said Claire Wood, senior product manager for performance running at New Balance.
  • Dunkin' Donuts Promotes Jack Claire To New Position
    Dunkin' Brands Group Inc. has promoted Jack Clare to the newly created position of chief information and strategy officer. He has served as Dunkin' Brands' CIO for the past three years. In his new role, he will continue to oversee the Canton, Mass.-based company's global information technology resources, and will also focus on developing strategies to drive future success, the company said. Clare will report to CFO Paul Carbone.
  • REI: Big Returns To Members
    Member-owned outdoor retailer REI pays dividends to owners when it does well. Last year, when 945,000 people joined the chain, it gave back $168 million to its 5.5 million members. For the year, REI reported record annual revenues of $2.2 billion, a 10% increase from 2013. When the co-op performs well, active members receive an annual 10% dividend, based on their eligible annual purchases. In addition, the company introduced "REI Co-op" and opened seven new stores.
  • Jaguar 2016 XF Does Tightrope Over London
    As it rolls out a procession of new products aimed at rebuilding its position in the global luxury market, Jaguar has been riding a tightrope, quite literally, with the first showing of the newly redesigned 2016 Jaguar XF. With movie stuntman Jim Dowdell behind the wheel, the new sedan rolled across a pair of wires strung nearly 800 feet above the Royal Dock in London's Canary Wharf. The daring stunt came a week before the official debut of the new Jaguar XF at the New York International Auto Show.
  • Shoppers Who Bring Their Own Bags Reward Selves With Sweets
    People who bring their own bags to shop buy organic food reward themselves with sugar. A marketing professor at Harvard Business School studied the grocery bills of thousands of California shoppers. They were able to compare purchases by people who brought their own bags versus those who didn't, because of discounts for bag-bringers. People who brought their own bags were more likely to buy organic goods-but were also more likely to load up on high-fat, high-calorie junk.
  • Coca-Cola May Close 'Open Happiness'
    With new CMO Marcos de Quinto at the helm, Coca-Cola might be mulling a new direction. The company has asked 10 roster agencies to pitch ideas for its next global campaign for Coke: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos. A spokesperson said the agencies are tasked with working together to "create the strongest work for our flagship brand."
  • Alaska Airlines Gets The Best Kind Of Advertising, Delta The Worst
    Social trumps ads. That is certainly the case with a stranded Delta passenger who got a huge gift from an Alaska Airlines employee and talked about it. Endless nightmare snafus starting with her trip to Ontario just got worse when her return flight was cancelled, and she was now stranded without a way home. That's when the woman at Alaska Airlines whipped out her credit card and paid for her return ticket. "No more Delta if I can help it. I think I am an Alaska Airlines convert," she said. Ouch.
  • Diageo To Increase Product Innovation
    Diageo has set a strategic five-year goal of deriving 20% of its business from product innovation. The company announced new products from its Guinness, Smirnoff, Pimm's, Captain Morgan, Gordon's and Ciroc brands. New products include Guinness Golden Ale, which adds a golden hue to the stout. It also announced Pimm's Cider Cup, a new cider and Pimm's blend which launches in time for the crucial summer season for both cider and Pimm's sales.
  • Google To Bring Targeted Ads To TV
    Google Fiber is pay TV, but the advertising is personally targeted and in real time. Kind of like what Google does (and makes its money on) online. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (e.g., sports or news), or viewing history," said the company. Google will beam different, targeted ads to each viewer based on when and where they are watching.
  • Mini Mulls A Sports Coupe
    Could Mini be toying with its brand by considering a sportster that looks more like a Miata than a Mini? The Superleggera sports car concept would be a "great addition to the Mini range," said Peter Schwarzenbauer, BMW's board member in charge of the brand. But he disputed a report that the roadster has been approved for production. Also, BMW and Toyota are reportedly in discussions about an entry-level car that would be called the Mini Minor.
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