• Celebrity-brand Matchmaker Talks Strategy
    As the founder and president of Los Angeles-based Limelight Media, which specializes in securing actors, athletes and other celebrities for branded TV/film integration and ad campaigns, Wendy Dutwin has worked with some of the biggest names in entertainment. She has been involved in more than 500 campaigns to date.
  • Dyson Grows Personal Care Business
    Dyson is taking another stab at the personal care market. After releasing its $400 Supersonic hairdryer last April, the company may be working on its next high-tech beauty product -- a "high-velocity" hairbrush. The device will drain excess water from wet hair, speeding up drying time and untangling strands.
  • Cadillac Ad Tries to Bridge Nation's Chasm
    Can a luxury auto ad help bridge the deep political chasm in America - and, while it's at it, sell cars? General Motors' Cadillac division is about to find out. On Sunday, its new advertising campaign will make its debut during the Oscars broadcast on ABC, which is, after the Super Bowl, the biggest showcase for national television ads.
  • Google's Waze Plans Expansion Of Ride-sharing
    Google is planning to expand a carpool service on its Waze navigation app, setting the tech company on a collision course with companies such as Uber Technologies Inc. that have a head start in the ride-sharing industry. Google is targeting launches of its Waze carpool service in several U.S. cities and Latin America over the next several months.
  • Burger King Owner Buys Popeye's
    Restaurant Brands, the parent of Burger King and the Tim Hortons doughnut and coffee chain, is buying Popeyes Louisiana Kitchen, the company famous for its Cajun cuisine, for $1.8 billion. Popeyes has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.
  • Beauty Brands Speed Up Pace Of Innovation
    When reality TV star Kylie Jenner introduced her first cosmetics products to the internet in late 2015, the Kylie Lip Kits - matte liquid lipstick and lip liner combos - sold out in minutes. Competing brands were paying attention. Companies quickly started promoting their own matte lipsticks as duplicates of the Jenner hues, hoping to win customers.
  • McDonald's Cutting Drink Prices To Fight Slump
    McDonald's, reeling from an industrywide restaurant slump, is looking to beverages to help perk up the business. It plans to offer $1 sodas and $2 McCafe specialty drinks across the U.S. It's turning to higher-margin beverages at a time when cheap grocery prices are prodding more Americans to eat at home.
  • PepsiCo Names New Beverage CMO
    Seth Kaufman, who was appointed CMO for PepsiCo North America Beverages in late 2015, has been named president of the soft drinks and snacks company's North America Nutrition, which includes Quaker, Tropicana, Naked and KeVita. Greg Lyons, previously senior VP of marketing for Mountain Dew, North America, is the new CMO.
  • Executive Who Reinvented Nissan Leaves CEO Post
    Carlos Ghosn is stepping aside as the chief executive of Nissan Motor, more than 15 years after he took control of the Japanese automaker and helped save it from collapse, becoming in the process a rare and celebrated foreign executive in Japan. He will remain chairman of Nissan's board and will continue to lead the Renault-Nissan-Mitsubishi Alliance.
  • Mondelez Overhauls Snack Line, Adds Clean-Label Products
    The company is introducing a new line of crackers and snack bars made without artificial ingredients and GMOs, and it's revamping some of its existing products to better appeal to Millennials. The new products, called Vea, were developed in-house by a "startup" team -- a sign the food giant is trying to be more entrepreneurial.
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