Adam Levine, frontman of Maroon 5 — the musical act for the upcoming Super Bowl  halftime show — has been hired as a global spokesperson for L’Oréal Paris Men Expert. “To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given,” said Levine, in a statement. Levine will appear in advertising for the Hydra Energetic line, which targets men age 30 and up, starting in the next few weeks.

Jan. 9 marked the day when Apple and Steve Jobs first announced the iPhone at the Macworld Conference. Considering the retail price of the iPhone continues to rise, in 2018 the iPhone accounted for an average of 61.8% of Apple’s revenue in the fourth quarter of 2018, according to Apple World Today.

Wegmans is prepping the 74,000-square-foot store slated to anchor the $140 million redevelopment of the Admirals Row site in the Brooklyn Navy Yard. The grocery store chain announced the project in May 2015. It will feature a second-floor mezzanine with 100 seats for the in-store café along with a bar that serves food, wine, beer and spirits. Besides the Wegmans, the development will include 78,000 square feet of additional retail space, according to Supermarket News.

Snack maker Mondelez International is moving its headquarters from suburban Deerfield, IL to Chicago’s Fulton Market neighborhood next year. The maker of Oreos, Chips Ahoy and Ritz crackers will relocate about 400 jobs. The new building is near Google’s Chicago office and three blocks from McDonald’s HQ. The location in a trendy neighborhood will help with retaining current employees and luring new ones, the company says.

Mastercard is dropping its name from its iconic brand mark — the interlocking red and yellow circles — in select contexts. The nameless logo will be used at retail locations both in the physical and digital worlds, and major sponsorship properties. “The move comes as more and more shoppers are using newer methods of payment that do not involve physically swiping a credit card,” reports Chain Store Age. “Mastercard now refers to itself as a ‘technology’ company in the global payments industry.”

Starbucks Corp. Chief Executive Kevin Johnson is curbing plans for the upscale Starbucks Reserve cafes and Roastery stores that were central to the company's growth strategy just two years ago under former CEO Howard Schultz. Johnson’s focus is on reviving sales in the chain's core coffee shops. The previous plan called for building about 1,000 Starbucks Reserve cafes and as many as 30 Roastery stores. Instead, Starbucks will just test how six to 10 Reserve stores are received.

California has barred pet stores from selling dogs, cats and rabbits unless they come from animal shelters or rescue groups. “The law targets the controversial breeding facilities known as puppy mills or kitten factories, which often operate with little or no oversight and ‘house animals in overcrowded and unsanitary conditions without adequate food, water, socialization or veterinary care,’ according to a fact sheet for the legislation,” reports The New York Times.

New Haven-based Chabaso Bakery, which has been in business for more than 30 years, is launching a rebranding campaign and its first-ever e-commerce platform. The effort includes a name change, a new tagline, a new website and a new logo. The bakery will now be simply known as Chabaso. Changes are being spearheaded by CEO Trish Karter, who joined the company in 2017 after leaving Boston-based Dancing Deer Baking Co., which she co-founded.

The British Army's new ad campaign is targeting millennials, their supposedly different set of concerns and their obsession with smartphones. The “Your Army Needs You” effort includes print ads based on historic “Your Country Needs You” World War I posters. Copy on two of them reads: "Phone Zombies, Your Army Needs You And Your Focus” and “Selife Addicts, The Army Needs You And Your Confidence.” TV spots emphasize ways serving in the military can give young people a sense of purpose.

Bristol-Myers Squibb’s acquisition of Celgene will unite two drugmakers battling for advantage in a crowded market for innovative cancer treatments, according to the Los Angeles Times. Bristol makes an immunotherapy drug called Opdivo that accounts for roughly a quarter of its sales but that has trailed a rival medication from Merck. Celgene has been looking for a follow-up for its blockbuster blood-cancer therapy Revlimid.