E.l.f. Cosmetics is enlisting actress Jennifer Coolidge (who was in the brand's Super Bowl spot) for a digital content series. She will share comedic makeup insights in new episodes that will be released monthly. "The effort also includes a charitable component with nonprofit Rise for Animals, inspired by Coolidge’s longtime status as an animal rights activist," per Marketing Dive. "The series is the latest digital-focused move by the brand geared toward Gen Z."

Tiffany & Co. is reopening its flagship NYC store with a "reimagined" interior. "The iconic, 110,000-sq.-ft. store — immortalized in the 1961 film classic 'Breakfast at Tiffany’s' starring Audrey Hepburn— has been extensively remodeled and is now being called 'The Landmark,'" per Chain Store Age. "In 2021, Tiffany was acquired by luxury conglomerate LVMH Moët Hennessy Louis Vuitton for nearly $16 billion. The deal ranked as the biggest ever in the luxury world."

Brands including Levi's, DoorDash, Ancestry, Kay Jewelers, Etsy and Canva are offering a way to stop the flood of Mother's Day marketing emails, sparing customers who don't want them. "Mother's Day can be difficult for a host of reasons — the loss of a family member or infertility, for example," per Axios. "By introducing the possibility of opting out from receiving promotional materials, companies are prioritizing empathetic communications over potential flash sale profits."

Although Bud Light and its parent company faced backlash over using transgender influencer Dylan Mulvaney, a poll conducted by Morning Consult finds that a majority of surveyed American beer drinkers are OK with such campaigns, and favor brands hiring more inclusive talent. The poll surveyed 4,401 people two weeks after Mulvaney announced her partnership with Bud Light on April 1. "Mulvaney also partnered with Nike, prompting similar calls for a boycott," per Business Insider."The company responded by saying it would not tolerate bullying or hate speech."