MAD London Editions for November 2019
MAD London - Thursday, Nov. 21, 2019
Google Limits Targeting For Political Ads, Updates Media-Buying Policies
MediaMonks Merges With Delhi-Based White Balance
Study Finds 'Fake News' Has Real Cost: $78 Billion
Headlines Criticise Prince Andrew As He Withdraws From Royal Duties
WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
UK Tech Start-Ups Hit Record Level Of Investment
Disney Says Coding Is Behind Disney+ Launch Glitches, Responds To Hacked Accounts Reports
Reach To Open Seven New Regional News Hubs
Twitter Honors Twitter Campaigns By PHD, OMD Clients
Google Takes Action On Political Ads
Tech Giants Ordered To Hand Coroner Data On Molly Russell
Publishers Look For Non-Publishing Income As Revenue Dips
Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Microsoft Restores 365 Service After Outage
Google Applauded For Obeying GDPR On Political Ads?
MAD London - Wednesday, Nov. 20, 2019
Did The ICO Just Agree That RTB Fails The GDPR Test?
Amazon Opens Up Availability Of Free Music Streaming With Ads
ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent
Reuters Institute Opens Fellowship Programme In Oxford
Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning
Google, Tech Companies Dance Around Data Requests From Congressional Antitrust Query
Airbnb Signs Olympics Sponsorship Deal
Study: Consumers Are More Worried About Privacy Than You May Think
Google Admits Errors On Reporting Political Ad Spending
Twitter Warns Parties After Conservative Rebrand As A Fact-Checking Service
Bayer Adds MullenLowe To Its Consumer Health Agency Roster
Labour Party Spends Five Times More Than Conservatives On Snapchat Ads
'Newsround' To Lose Its Afternoon Slot As Kids Stick To Devices
MAD London - Tuesday, Nov. 19, 2019
Is John Lewis Losing Its Christmas Magic?
Prince Andrew Loses Corporate Sponsors After 'Newsnight' Interview
End-Of-Year Forecast: Snapchat To Count 293 Million Global Users
4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
Carat Wins NIvea UK And Ireland Media Account
Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Bayer Appoints Mullen Lowe Group As Global Ad Agency
Boris And Corbyn Square Up Tonight For Leadership Debate
GroupM's Big New Reorganization
Labour Complains To Ofcom Over 'Sky News' Use Of 'Brexit Election' Logo
Google News Feature To Spotlight In-Depth Articles
'Glamour' Names Natasha Pearlman As Executive Editor
Unfamiliar Groups Are Launching Pro-Conservative Ads On Facebook
Snapchat Checks Political Ads, Founder Confirms
UK Shoppers At Risk Of Holiday Cyber Fraud
MAD London - Monday, Nov. 18, 2019
Did Martin Sorrell Slap A Former WPP Colleague?
Prince Andrew's Epstein Interview Dominates UK Front Pages
'Vogue' International Editor Sam Rogers Heads To Bustle UK
Free Full-Fibre Broadband Promised By The Labour Party
Very Campaign Is More Engaging Than John Lewis
Mimecast Acquires DMARC Analyzer
Hacking Group Takes Responsibility For Labour Party Attack
Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
TfL Ad Revenue UP Despite Junk Food Ban
Volkswagen Commits $66 Billion For Future Cars
BT Extends Champions And Europa League Rights To 2025
John Lewis Ad Sets New YouTube Record But Facebook Views Are Down
Tommy Robinson In Court On Libel Charge
Did WPP Exec's 'Campaign' Comments Spark A Row With Sorrell?
Employee Who Fell For Phishing Scam Not Liable, Court Says
Prince Andrew's Interview Was An Avoidable Train Wreck
MAD London - Friday, Nov. 15, 2019
Are Influencers Seriously Overpaid?
No Growth For Dentsu Group Through The First 9 Months
Prince Andrew Agrees To Epstein Interview
Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Most Brits Will Not Pay More Than GBP20 A Month For Streaming
Grey London Added To Coca-Cola's Creative Roster
Ad Spending On Mixed-Reality Apps Will Surge To $11 Billion By 2024
The National Trust Hires Wieden+Kennedy London
New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address
Influencers Charging Twelve Times More Than Five Years Ago
BBC Critical Over Targeting Transparency For Political Ads
The 5 Commandments For Leading People In A Digital World
Delivering Parcels Through Underground Pipes To Be Tested
Brits Just Don't Trust Influencers, But Rather Family And Friends
Reach Titles Suffer The Biggest Drops In October ABC Figures
MAD London - Thursday, Nov. 14, 2019
John Lewis And Waitrose Launch A Joint Christmas Ad Starring Edgar The Dragon
Lufthansa Group Names Mindshare Its Global Media Agency
Disney Reports 10M 'Sign-Ups' For Disney+ One Day After Launch
Boris Urged To Release Russian Interference Report
Global COO At WPP's Ford Agency Departs
Sky Pens Deal To Bring BBC IPlayer To Sky Q Boxes
Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
6,000 U.K. Homes View In Black-And-White, While Half Of Homes Are Streaming
Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
Instagram Takes Down 10,000 Self-Harm Pictures Per Day
Christmas Post Office Strike Vote Overturned
Scottish National Party Joins Lib Dems In Legal Action Over TV Leaders' Debate
BBC iPlayer Deal Makes Sky The One To Watch As Streaming Wars Heat Up
MAD London - Wednesday, Nov. 13, 2019
No More Mr Nice Guy -- Papers Fight Back As The Cookie Crumbles
Newsquest And Reach Battle For Control Of JPI's Local Papers
Sadoun Tells Employees Organic Growth Is A Must For 2020
Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target Businesses
Deepfake Video Shows Boris Endorsing Corbyn
Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
LG Picks PHD For Global Media
Twitter Drafts Policy To Battle Deepfakes
John Lewis Drops 'Meet Edgar' Teaser For Festive Ad
ITV Predicts 2% Ad Revenue Decline, Despite Rugby World Cup Boost
Consumers And Brands Disagree On Customer Experience, Poll Finds
Google Considering Labelling Slow Sites
Newspapers' Billion-Pound Mistake To Sell Advertising Rather Than Journalism
France's Ad Growth Outstrips Germany's
The 'Financial Times' Appoints First Female Editor
Mel B Complained To Tesco Over Lack Of Charity Branding
'The Telegraph' Takes Down Its Paywall To Celebrate 25th Birthday
TalkTalk Out In UK Earlier On Tuesday
MAD London - Tuesday, Nov. 12, 2019
GDPR Panic Is Over - Time To Worry About Brexit
Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
'Mumfluencer' Admits Attacking Rivals Online Under Anonymous Profile
Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Disney+ Forecast To Hit 100m Subscribers By 2025
Why GDPR Doesn't Work For Consumers: Opinion
EU Autos Likely To Evade Tariffs, At Least For Now
'The Atlantic' Redesigns Print, Adds New App
Uber Boss Likens Khashoggi Murder To An Accident
Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
BritBox Ad To Reach 80% Of Adults During Pre-Christmas Launch
Tesco Pulls 'Stop Right Now' Ad After Mel B Complains
Conservative Party Targeting Male Millennials In Marginals On Facebook
'The Telegraph' Calls On Twitter To Do Better On Child Abuse
MAD London - Monday, Nov. 11, 2019
Wanna Crack TV? Daytime Might Be A Surprising Route
EU Unhappy With Changes To Google's Shopping Service
Google-Funded Local News Joint Venture Launches First Podcast
Influencer Marketing Has Peaked -- Here's What's Next
Disney+ To Launch Next March In The UK
Publicis Wins Global Nivea Advertising Account
More Consolidation At WPP
Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Facebook Will Allow Edited Kier Starmer Video To Run As A Political Ad
Publicis Groupe Wins Nivea Assignment
Unilever Offers A Charitable Donation For Instagram Ad Views
Lack Of Political Ad Vetting Makes Voters 'Guinea Pigs'
Disney+, Other Streamers Herald 'Once-In-A-Generation' Entertainment Industry Shakeup
Why GDPR Doesn't Work For Consumers: Opinion
MAD London - Friday, Nov. 8, 2019
Brands Told To Pick A Cause For Relevant Content Marketing
Disney+ To Be On Amazon Fire TV Devices; FX To Stream On And Create Content For Hulu
BBC And ITV Take On Netflix With Britbox
ISBA Unveils Cross-Measurement Project
VW Partners With HP For Metal 3D Technology
New Awards Platform To Use Data, Algorithms To Determine Winners
BBC Takes Too Long To Deal With Equal Pay Cases
'Brand Activism' On The Rise, Report Suggests
The Social Media Election Awaits
Channel 4 Boss Understands Why Four In Five Employees Are Not Moving To Leeds
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