MediaPost Agency Daily Editions for January 2016
- MediaPost Agency Daily - Friday, Jan. 29, 2016
- 4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
- Sony's Massive $2.5 Billion Media Review Nearly Done
- IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
- 4 Firms Come Together To Play In Sandbox
- Death Wish Coffee Slays Competition, Wins Intuit's Small Business Super Bowl Spot
- Remling Named Chief Talent Officer At WPP's Essence
- Fallon 'Pushes' Quicken Loans' First Super Bowl Spot
- Ty Pennington Stars In Guaranteed Rate Ad To Air Locally During Super Bowl
- Boosting Its Digital Capabilities, IBM Has Acquired Resource/Ammirati
- 5 Key Takeaways From The FTC's Native Guidelines
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
- NEW! In Apartments.com Super Bowl Ad, There's A New George And Weezy 'Movin' On Up'
- REVOLVING DOOR: Mike Lear Joins Erwin Penland As EVP, ECD
- BIZ DEV: VentureFuel Partners With Be The Machine
- MediaPost Agency Daily - Thursday, Jan. 28, 2016
- Mithun Name, As Campbell Before It, Is Going Away
- Rich Stoddart Promoted To CEO Leo Burnett Worldwide
- Creative Freelancer Gives Away 16 Years of Ideas And Concepts
- KeyBank Appoints The Richards Group As Lead Creative, Media Agency
- Partners + Simons Launches Healthcare Trust Measurement Tool
- 80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
- Grey Expands Digital Offering With Acquisition Of ArcTouch
- McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative And Digital Duties
- Stun Creative Develops In-House Ad Production Unit
- Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
- NEW! Christopher Walken Awaits In 'Walken Closet,' Kia's Super Bowl Ad
- REVOLVING DOOR: Jonathan Vingiano Rejoins Barton F. Graf As Creative Director
- BIZ DEV: Arnold Worldwide Wins Angie's List
- MediaPost Agency Daily - Wednesday, Jan. 27, 2016
- Tumblr Blog 'Too Many Guys, One Girl' Highlights Not-So-Shocking Gender Imbalance In Ad Agencies
- Anomaly Reboots Under 'One Silo'
- Why Brands Still Underinvest In Mobile
- Agency Founder Swears Off Imagery That Objectifies Women With #WomenNotObjects Effort
- Henkel Detergent Brand Makes Its Super Bowl Debut
- The 'Get-It' Gap
- BBH Has A New Worldwide Creative Director
- StrawberryFrog Sparks 'OnUp Movement' for SunTrust during Super Bowl 50
- Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
- BooneOakley's Graphic New Breast-Feeding Campaign
- Carrabba's Breaks First Campaign From Its New Ad Shop Fitzgerald & Co.
- NEW! Marmot To Launch First Super Bowl Ad
- REVOLVING DOOR: Adam Reeves Joined Twofifteenmccann As ECD
- BIZ DEV: Bob Gold & Associates Adds AWM SoCal To Client Roster
- MediaPost Agency Daily - Tuesday, Jan. 26, 2016
- Multicultural Agency Dieste Has A New Chief Creative Officer
- Horizon Partners With Supermodel Frederique Van Der Wal
- Havas: Consumers Demand Corporate Social Responsibility
- MullenLowe's Inky New Brand Identity
- Study Looks At 'Best' Countries
- Your Client Problems Start With You
- NEW! Keegan-Michael Key And Jordan Peele To Star In Squarespace's Super Bowl Ad
- REVOLVING DOOR: Havas Worldwide Hires Two In Europe
- BIZ DEV: The USO Taps JWT Atlanta To Handle Creative Duties
- MediaPost Agency Daily - Monday, Jan. 25, 2016
- WPP's Maxus Wins Second Competitive Review This Week
- Illuminating
- Culture Trends: Rent A Mom, Test Drive A Home Before Buying
- TV Transformed, But Not Just Yet
- Clients Will Pay For What Their Agencies Can Measure
- WPP's Possible Expands Into Germany, Extends LATAM Presence With Agency Acquisition
- 'Agencies Are Putting Themselves Out Of Business'
- USO Selects JWT For Brand Advertising Campaign
- AOR? Bah! You Need To Be An 'Agency Of Return'
- M&C Saatchi Catches Heat For Striptease Performance at Anniversary Party
- Canadian Agency Sid Lee Acquired By Japan's Hakuhodo
- 72andSunny Takes 50,000 Square Feet in Dumbo
- MediaPost Agency Daily - Friday, Jan. 22, 2016
- Hall of Fame Singer (And Her Pit Bull Lawyer) Sue 72andSunny Over An Ad The Agency Says It Didn't Make
- Four Mirum Minneapolis Executives Bolt To Form New Agency
- The Internet Of Tracking Everything
- New Browser to Block Your Ads And Tracking Tech, And Replace That With Its Own Ads
- Maxus Americas Named Media AOR For Jet.com
- Star-Spangled Speaking: Sarah Palin, Unplugged
- Oberto Taps Sports Celebs For New Campaign
- Joe Oh Named CEO FCB West
- Deb Freeman Named Chief Strategy Officer FCB Garfinkel
- NEW! Dream On: Steven Tyler To Star In Skittles' Super Bowl Ad
- REVOLVING DOOR: Winsper Names Robert McCarthy As Managing Director
- BIZ DEV: Eleven Wins Columbus Foods
- MediaPost Agency Daily - Thursday, Jan. 21, 2016
- Cramer-Krasselt Gets the Super Bowl Shaft Again. Heinz Hands Super Bowl Work to Brazilian Agency
- Media Agency of the Year: Starcom Mediavest Group
- Publicis New York Has A New CEO
- Executive Of The Year: WPP CEO Martin Sorrell
- Social Agency of the Year: Mindshare
- Peeps Celebrate Groundhog Day With New Campaign
- Publicis Promotes Carla Serrano To New York CEO
- YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
- Campbell Ewald Can't Shake Suit Over Text Ads
- Marketing Tech Succeeds Because It's Not About Impressions
- NEW! General Mills Debuts First Wave Of Updated Cereals Sans Artificial Colors And Flavors
- REVOLVING DOOR: Jessica Werner Joins The Vault As VP, Growth
- BIZ DEV: KBS Named Global AOR For Monster
- MediaPost Agency Daily - Wednesday, Jan. 20, 2016
- Jack Myers Gives Four Reasons Why Ad Budgets Will Shift Back to TV in 2016
- Arnold Worldwide Lands On Angie's List
- TBWA\Chiat\Day New York CCO Chris Garbutt Amps Up Team With New Creative Hires
- Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
- Fraud, Bots And The Clean Players
- BSSP Acqui-hires Cartwright As ECD
- BBH Helps Vaseline 'Heal' The World
- We're Informed -- But Are We Thoughtful?
- NEW! Coke Ditches 'Open Happiness' For 'Taste The Feeling'
- REVOLVING DOOR: TBWA\Chiat\Day New York Adds To Creative Dept.
- NEW! Virgin Atlantic Taps SwellShark To Handle U.S. Media Chores
- MediaPost Agency Daily - Tuesday, Jan. 19, 2016
- Hoping Ad Blocking Will Just Go Away, The IAB Un-Invited Adblock Plus From Its Annual Conference
- Little Progress In War On Ad Fraud
- Minor Marketing Ailments: Stuff We Should All Stop Doing
- Publicis Groupe To Fund 90 Startups
- It Feels So Good
- What Did 'Mediapalooza' Really Accomplish?
- Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
- Death Of Media Agency Is Greatly Exaggerated
- NEW! Colonel Sanders Travels The World To Find Nashville Hot Chicken
- REVOLVING DOOR: Eric Springer Named CCO Of Innocean USA
- BIZ DEV: Camp + King Wins Energizer
- MediaPost Agency Daily - Monday, Jan. 18, 2016
- Chief Creative Officer Amir Kassaei Says DDB Will Thumb Its Nose At Awards
- Horizon Media 'Summit' Tackles The Ad-Blocking Conundrum
- Mirum Taps AKQA Veteran To Manage Its New York Office
- Energizer Holdings Picks Camp + King As Its New Ad Agency
- Toyota's Diversity Agency Burrell Goes To The Improv
- Expect To See More Rewards Attached To Mobile Video Ads
- CES 2016: Battle of the (Fitness) Bands
- NEW! AXE Replaces Bro Mentality With 'Find Your Magic'
- REVOLVING DOOR: Ashley Geisheker Jumps From Calvary To VSA Partners
- BIZ DEV: GSD&M Scoops Up Blue Bunny Media Account
