MediaPost Agency Daily Editions for January 2016
MediaPost Agency Daily - Friday, Jan. 29, 2016
4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
Sony's Massive $2.5 Billion Media Review Nearly Done
IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
4 Firms Come Together To Play In Sandbox
Death Wish Coffee Slays Competition, Wins Intuit's Small Business Super Bowl Spot
Remling Named Chief Talent Officer At WPP's Essence
Fallon 'Pushes' Quicken Loans' First Super Bowl Spot
Ty Pennington Stars In Guaranteed Rate Ad To Air Locally During Super Bowl
Boosting Its Digital Capabilities, IBM Has Acquired Resource/Ammirati
5 Key Takeaways From The FTC's Native Guidelines
Marketing Technology Will Collapse The Digital-Ad Supply Chain
NEW! In Super Bowl Ad, There's A New George And Weezy 'Movin' On Up'
REVOLVING DOOR: Mike Lear Joins Erwin Penland As EVP, ECD
BIZ DEV: VentureFuel Partners With Be The Machine
MediaPost Agency Daily - Thursday, Jan. 28, 2016
Mithun Name, As Campbell Before It, Is Going Away
Rich Stoddart Promoted To CEO Leo Burnett Worldwide
Creative Freelancer Gives Away 16 Years of Ideas And Concepts
KeyBank Appoints The Richards Group As Lead Creative, Media Agency
Partners + Simons Launches Healthcare Trust Measurement Tool
80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
Grey Expands Digital Offering With Acquisition Of ArcTouch
McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative And Digital Duties
Stun Creative Develops In-House Ad Production Unit
Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
NEW! Christopher Walken Awaits In 'Walken Closet,' Kia's Super Bowl Ad
REVOLVING DOOR: Jonathan Vingiano Rejoins Barton F. Graf As Creative Director
BIZ DEV: Arnold Worldwide Wins Angie's List
MediaPost Agency Daily - Wednesday, Jan. 27, 2016
Tumblr Blog 'Too Many Guys, One Girl' Highlights Not-So-Shocking Gender Imbalance In Ad Agencies
Anomaly Reboots Under 'One Silo'
Why Brands Still Underinvest In Mobile
Agency Founder Swears Off Imagery That Objectifies Women With #WomenNotObjects Effort
Henkel Detergent Brand Makes Its Super Bowl Debut
The 'Get-It' Gap
BBH Has A New Worldwide Creative Director
StrawberryFrog Sparks 'OnUp Movement' for SunTrust during Super Bowl 50
Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
BooneOakley's Graphic New Breast-Feeding Campaign
Carrabba's Breaks First Campaign From Its New Ad Shop Fitzgerald & Co.
NEW! Marmot To Launch First Super Bowl Ad
REVOLVING DOOR: Adam Reeves Joined Twofifteenmccann As ECD
BIZ DEV: Bob Gold & Associates Adds AWM SoCal To Client Roster
MediaPost Agency Daily - Tuesday, Jan. 26, 2016
Multicultural Agency Dieste Has A New Chief Creative Officer
Horizon Partners With Supermodel Frederique Van Der Wal
Havas: Consumers Demand Corporate Social Responsibility
MullenLowe's Inky New Brand Identity
Study Looks At 'Best' Countries
Your Client Problems Start With You
NEW! Keegan-Michael Key And Jordan Peele To Star In Squarespace's Super Bowl Ad
REVOLVING DOOR: Havas Worldwide Hires Two In Europe
BIZ DEV: The USO Taps JWT Atlanta To Handle Creative Duties
MediaPost Agency Daily - Monday, Jan. 25, 2016
WPP's Maxus Wins Second Competitive Review This Week
Culture Trends: Rent A Mom, Test Drive A Home Before Buying
TV Transformed, But Not Just Yet
Clients Will Pay For What Their Agencies Can Measure
WPP's Possible Expands Into Germany, Extends LATAM Presence With Agency Acquisition
'Agencies Are Putting Themselves Out Of Business'
USO Selects JWT For Brand Advertising Campaign
AOR? Bah! You Need To Be An 'Agency Of Return'
M&C Saatchi Catches Heat For Striptease Performance at Anniversary Party
Canadian Agency Sid Lee Acquired By Japan's Hakuhodo
72andSunny Takes 50,000 Square Feet in Dumbo
MediaPost Agency Daily - Friday, Jan. 22, 2016
Hall of Fame Singer (And Her Pit Bull Lawyer) Sue 72andSunny Over An Ad The Agency Says It Didn't Make
Four Mirum Minneapolis Executives Bolt To Form New Agency
The Internet Of Tracking Everything
New Browser to Block Your Ads And Tracking Tech, And Replace That With Its Own Ads
Maxus Americas Named Media AOR For
Star-Spangled Speaking: Sarah Palin, Unplugged
Oberto Taps Sports Celebs For New Campaign
Joe Oh Named CEO FCB West
Deb Freeman Named Chief Strategy Officer FCB Garfinkel
NEW! Dream On: Steven Tyler To Star In Skittles' Super Bowl Ad
REVOLVING DOOR: Winsper Names Robert McCarthy As Managing Director
BIZ DEV: Eleven Wins Columbus Foods
MediaPost Agency Daily - Thursday, Jan. 21, 2016
Cramer-Krasselt Gets the Super Bowl Shaft Again. Heinz Hands Super Bowl Work to Brazilian Agency
Media Agency of the Year: Starcom Mediavest Group
Publicis New York Has A New CEO
Executive Of The Year: WPP CEO Martin Sorrell
Social Agency of the Year: Mindshare
Peeps Celebrate Groundhog Day With New Campaign
Publicis Promotes Carla Serrano To New York CEO
YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
Campbell Ewald Can't Shake Suit Over Text Ads
Marketing Tech Succeeds Because It's Not About Impressions
NEW! General Mills Debuts First Wave Of Updated Cereals Sans Artificial Colors And Flavors
REVOLVING DOOR: Jessica Werner Joins The Vault As VP, Growth
BIZ DEV: KBS Named Global AOR For Monster
MediaPost Agency Daily - Wednesday, Jan. 20, 2016
Jack Myers Gives Four Reasons Why Ad Budgets Will Shift Back to TV in 2016
Arnold Worldwide Lands On Angie's List
TBWA\Chiat\Day New York CCO Chris Garbutt Amps Up Team With New Creative Hires
Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
Fraud, Bots And The Clean Players
BSSP Acqui-hires Cartwright As ECD
BBH Helps Vaseline 'Heal' The World
We're Informed -- But Are We Thoughtful?
NEW! Coke Ditches 'Open Happiness' For 'Taste The Feeling'
REVOLVING DOOR: TBWA\Chiat\Day New York Adds To Creative Dept.
NEW! Virgin Atlantic Taps SwellShark To Handle U.S. Media Chores
MediaPost Agency Daily - Tuesday, Jan. 19, 2016
Hoping Ad Blocking Will Just Go Away, The IAB Un-Invited Adblock Plus From Its Annual Conference
Little Progress In War On Ad Fraud
Minor Marketing Ailments: Stuff We Should All Stop Doing
Publicis Groupe To Fund 90 Startups
It Feels So Good
What Did 'Mediapalooza' Really Accomplish?
Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
Death Of Media Agency Is Greatly Exaggerated
NEW! Colonel Sanders Travels The World To Find Nashville Hot Chicken
REVOLVING DOOR: Eric Springer Named CCO Of Innocean USA
BIZ DEV: Camp + King Wins Energizer
MediaPost Agency Daily - Monday, Jan. 18, 2016
Chief Creative Officer Amir Kassaei Says DDB Will Thumb Its Nose At Awards
Horizon Media 'Summit' Tackles The Ad-Blocking Conundrum
Mirum Taps AKQA Veteran To Manage Its New York Office
Energizer Holdings Picks Camp + King As Its New Ad Agency
Toyota's Diversity Agency Burrell Goes To The Improv
Expect To See More Rewards Attached To Mobile Video Ads
CES 2016: Battle of the (Fitness) Bands
NEW! AXE Replaces Bro Mentality With 'Find Your Magic'
REVOLVING DOOR: Ashley Geisheker Jumps From Calvary To VSA Partners
BIZ DEV: GSD&M Scoops Up Blue Bunny Media Account
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