MAD Agency Daily Editions for September 2022
MAD Agency Daily - Friday, Sept. 30, 2022
The 4A's Latest Mission: Drawing Up 'Recession Proof' Plan For Agencies
Tug Expands Operations, Opens New York Office To Take U.S. Brands Global
GroundTruth Taps Brandon Rhoten As CMO
Jordan, Lee And Knight Latest One Club Creative Hall Of Fame Inductees
IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
Hims: Americans Want Different Kinds Of Sex
Mobile Advertising's Lagging Indicators
Eleven Revisions Later, Planetoids Align
Stagwell Taps Basha For CTO Role At Its Marketing Cloud Unit
MAD Agency Daily - Thursday, Sept. 29, 2022
Citing Economy, Magna Downgrades U.S. Ad Growth Outlook For This Year And Next
TBWA\Worldwide Acquires Innovation-Focused Experiential Agency Dotdotdash
Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
Adam&EveDDB Wins STARZPLAY's Europe, Latin American Business
Choozle Ups Woods To CEO, Expected To Expand Company
Razorfish Expands Web3 Offerings To Help Brands Navigate The Future
Havas Market Names Ramos As Head Of Ecommerce
WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means
The Future Of SEO: AI, Automation And Content Creation
Omnicom Dethrones WPP To Become Global Effie's Most Effective Holding Group
MAD Agency Daily - Wednesday, Sept. 28, 2022
AMC Networks Selects 'Known' As Media Agency Of Record
House 337 To Create Vegan Fashion Campaign For PETA
Using Zero-Party Multicultural Data To Connect Authentically With Consumers
Advantage Unified Commerce Hires Rogers As SVP, Strategic Services
Crossmedia Taps Performics' Singh As Chief Performance Media Officer
Bell's Brewery Pours Solve Into Creative Agency Slot
OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
New Beginning For Big Day Founders Sayn-Wittgenstein, Brown And Nimry
MAD Agency Daily - Tuesday, Sept. 27, 2022
Lessons Learned: The Gate Apologizes To Ex-Clients For Ill-conceived, Highly Inappropriate Work
Project Everyone's Campaign Promotes 'World's' 17 Sustainable Development Goals
DeVito/Verdi Moves Into Experiential, Product-Development Space
ELVIS Selected As Creative Agency For King's Cross
Apollo Partners Taps Agency Veteran Mayes For Managing Director Role
Publicis Sapient's 'All In' On The Metaverse, Finds VR Adoption Not-So-Hot
Political Ads Score Higher 'Viewability,' 'Attention': TVision
Cashmere Taps Burnett's Spicer For CSO Role
MAD Agency Daily - Monday, Sept. 26, 2022
GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
Vivid Seats 'Rewards' Fan Dreams In Latest Brand Campaign
Kohler Celebrates Human Side Of Plumbers In New Sterling Campaign
Smith Named Managing Director, Fox + Hare
McCann Worldgroup Appoints Diaz To Creative Excellence Post
Otta Taps Stink Studios For Debut Brand Effort
Agency Vet Schulman Brings Creative Chops To Salesforce Advisory
Google Issue Affecting Ad Approval, Ad Serving
Colle McVoy Becomes Another Star In Stagwell's Constellation
MAD Agency Daily - Friday, Sept. 23, 2022
Omnicom Launches Commerce/eRetail Practice Transact
IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Viamedia, HolstonConnect Expand Tennessee Ad Markets Using TiVo-Managed IPTV Service
Amp Reimagines Radio, Asks Users To Find Their 'Wavelength'
Walmart Connect Steps Closer Into The Media Selling World, Including TV
TBWA\Worldwide Bolsters Talent Recruitment, Retention Efforts
Ad Council Unveils Campaign That Spotlights Workplace Bias Against Those Lacking College Degrees
Focus On These Media Levers, Or You May Waste Millions
Should Marketers Maintain Ad Spend In A Recession?
Burnett Creative Duo Joins OKRP To Work On Burger King Account
MAD Agency Daily - Thursday, Sept. 22, 2022
Stagwell Launches 'Risk And Reputation Unit,' Led Personally By CEO Penn
S4 Reports Strong First Half Organic Growth, Net Loss Widens
Shark Beauty Goes Global 'For All Hairkind'
VMLY&R, PCI Productions Develop Multimedia Services To U.S. Government
Rinck Advertising Promotes Ardia To Associate Director, Media
WPP Acquires LATAM-Focused JeffreyGroup
Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Havas Consultancy Triptk Sets Up Shop In London
Levi's Campaign Reinforces Gen Z Sustainability Connection
MAD Agency Daily - Wednesday, Sept. 21, 2022
Bernstein-Rein Names Company Veteran Anstine As Its New President
Cutwater Creates First Rebrand For Hartz's Delectables
Horizon Media's 305 Worldwide Bolsters Leadership Team
Citizens Bank Celebrates 'Living Portrait Of NYC'
ARF Study Finds Americans Less Anxious About Their Digital Privacy
DUDE Wipes Names Curiosity Creative-Media AOR
NBCU Starts Marketing, Advertising Program For Small Businesses
Viral Nation Acquires Influencer Analytics Company MediaKits
Q: When Is A Medium Not A Medium? A: When It's A Line Item
I'll Drink To That: Leo Burnett Wins Global Creative AOR Duties For Jim Beam
MAD Agency Daily - Tuesday, Sept. 20, 2022
GroupM Benchmarks 'Retail Media' At 11% Of Total Ad Spend, Growing Fast
IPG Adds Sustainability Role To Its C-Suite, Taps Company Vet Gould To Fill It
72andSunny Ups Connelly To Director, Brand Management
Ad Market Declines For Third Consecutive Month In August
Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'
TMA Gives Itself A Makeover
Brandtech Group's Mobkoi Appoints Exec To CRO With Focus On U.S. Market Growth
Billions More Reasons Why GroupM Remains Bullish On Advertising
GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
Ad Council Unveils New Phase Of Its Teen Adoption Campaign
Gut Toronto Wins GoodLife Fitness Creative AOR
MAD Agency Daily - Monday, Sept. 19, 2022
Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
New Creative Twist On Nespresso's 'Things We Hold' Campaign
Mediavine Hires Peguero To Expand Influencer-Partnership Sales
Walled Gardens Versus The Open Internet
VidMob Adds de Nardis, Held To Its Board
Pixly Taps Sheppard For Partnerships Role
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