The early years of online advertising were an exciting time, and as we (a buyer and a seller) think back to that era, it sure seemed as if it was easy to write business! Start-up specialists, newly formed publishing groups, and dot-com advertisers were building a new medium. It was anything but traditional. The buying process at the time emphasized the need for speed. We were living on "Internet time" in the "new economy" and people just weren't paying that much attention to contracts on ad buys. The world saw a fast-moving new industry, but in the back offices …

Wireless Advertising—Advertising messages transmitted to wireless devices (e.g. pagers, cellular phones and smart devices, such as Palm Pilots) through WEP Protocol or in SMS Text format. SMS Text—Short Message Service Text. It contains text only, similar to an email message, usually 5 to 8 words in length. This message is sent directly to a consumer through a wireless device. WEP Protocol—Wired Equivalent Privacy Protocol. Rules determining the format and transmission of encrypted data that enable users to access the Internet through wireless devices and receive both text and graphic ads, which can be measured as any other web …

Bounce—Percent of messages sent in an email marketing campaign that bounces back to the sender's box because they were undeliverable due to addressing errors. Click-Stream Data—Type of preference/behavioral information a website collects about its visitors. Consists of such parameters as referring website (where visitors come from), time, browser type, operating system of computer, and IP address. Dynamic Ad Placement—Process by which an ad is inserted into a page, in response to a user's request versus a static or hard-coded ad placed on a page. With sophisticated ad server tools, ad placement can be determined by a visitor's usage …

As the Internet economy grows, and more jobs are created, media professionals are finally in a unique and enviable position—they are in demand. But where do you find that next career-launching job? Major newspapers like The New York Times are still a key source, but they tend to list mid- and entry level positions. ADWEEK and MEDIAWEEK own the magazine sector. Online, there are a growing number of very advantageous sites that list thousands of jobs. You just have to filter the listings using the tools available. Again, the jobs listed are generally mid- and entry level, but occasionally …