When CMGI didn’t renew a $50 million loan to Engage last year, the online ad world thought the latter company — once the world’s second biggest ad network — was never coming back. From a media perspective, that was the right assumption. Engage has officially gotten out of the media business. But the technology side of its business is ready for a return engagement. Making its official debut at the upcoming @d:tech Los Angeles conference on June 19, Engage’s AdManager Version 6.0 ad serving technology could prove to be a worthy competitor to the 800-pound gorilla that is DoubleClick. …

The dust is finally dispersing from the Internet advertising implosion, and advertisers are noticeably less skeptical about trying new things online. On the technology front especially, Web browsers are getting more sophisticated with every release, and agency creative departments are finally taking advantage of the Web’s interactive features. One of their newly adopted favorites is DHTML — Dynamic HyperText Markup Language. This programming technology has been around since the release of Internet Explorer 4 and Netscape 4 back in 1998, but it was hard to take advantage of back then because each browser treated it differently and developers were …

As the Internet economy grows, and more jobs are created, media professionals are finally in a unique and enviable position—they are in demand. But where do you find that next career-launching job? Major newspapers like The New York Times are still a key source, but they tend to list mid- and entry level positions. ADWEEK and MEDIAWEEK own the magazine sector. Online, there are a growing number of very advantageous sites that list thousands of jobs. You just have to filter the listings using the tools available. Again, the jobs listed are generally mid- and entry level, but occasionally …

Bounce—Percent of messages sent in an email marketing campaign that bounces back to the sender's box because they were undeliverable due to addressing errors. Click-Stream Data—Type of preference/behavioral information a website collects about its visitors. Consists of such parameters as referring website (where visitors come from), time, browser type, operating system of computer, and IP address. Dynamic Ad Placement—Process by which an ad is inserted into a page, in response to a user's request versus a static or hard-coded ad placed on a page. With sophisticated ad server tools, ad placement can be determined by a visitor's usage …