• Razorfish - U.S. News & World Report
    Razorfish U.S. News & World Reporthttp://slant.razorfish.com/creativity/US_News.html Finalist Search Marketing: SEO Campaign Razorfish's SEO campaign for U.S. News & World Report generated a rise in overall organic search by 74 percent, and 80 percent increase in page views, since the campaign launch through a Web site redesign and link building strategy. Vertical search traffic from Google News improved by 500 percent, and the site experienced a 1,000 percent traffic increase from social bookmarking sites since adding social tags. As ...
  • Dailey - Intuit, "TurboTax SuperStatus Campaign"
    Dailey Intuit, "TurboTax SuperStatus Campaign"http://look.daileyads.com/omma_submissions/superstatus/ Finalist Social: Use of Widgets This innovative campaign asked people to solve simple tax-themed challenges by updating their status via Facebook, MySpace, or Twitter with their answer in 140 characters or less. The effort centered on an embeddable widget allowing users to grab and share the contest via social networks. By submitting clever responses, players gained the chance to win prizes, from cash rewards to trips to New York and L.A. The ...
  • Deadline - Walt Disney Studios Home Entertainment, "Nightmare Before Christmas Widget-Dr. Finklestein's Lab"
    Deadline Walt Disney Studios Home Entertainment, “Nightmare Before Christmas Widget-Dr. Finklestein's Lab”http://adisney.go.com/disneyvideos/animatedfilms/nightmarebeforechristmas/widget/widget-popup.html Finalist Social: Use of Widgets This widget allowed users to create their very own Nightmare Before Christmas Creature, with graphics worthy of the film, and embed it on social networking sites such as Facebook and MySpace, among others. Once created, fans could email the image to friends as a postcard. Deadline also designed all new character elements for the widget to further expand the film's popularity. 
  • Condé Nast Digital - Bloomingdale's, "Set Your Table Tool" on Brides.com
    Condé Nast Digital Bloomingdale's, “Set Your Table Tool” on Brides.comhttp://www.condenastdigital.com/promo/awardentries/bloomingdales/ -Username: cnd -Password: Creative1Finalist Sponsorship Condé Nast Digital's campaign "Set Your Table Tool" for Brides.com, sponsored by Bloomingdales elicits alluring message to shoppers, and is executed in an aesthetically pleasing way. The campaign, inspired by Bloomingdales' registry marketing campaign, "The New rules of registering," aims to counteract the decline of the tabletop registry business by banishing traditional rules of registering for wedding gifts. One decided way ...
  • Organic, Inc.-Bank of America, "America's Cheer"
    Organic, Inc. Bank of America, “America’s Cheer”http://www.undergroundaward.com/omma_2009/americascheer/ Finalist Sponsorship Bank of America, a sponsor of the US Olympics since 1992, turned to Organic to help build awareness about its sponsorship in an immensely creative way. They built the site, America's Cheer, which allowed fans to shower their support onto the Olympic team via videos, photos, and text messages on YouTube, Flickr, and Facebook. This interactive experience proved to be successful because one could watch all of the "cheers" of ...
  • The Martin Agency - American Cancer Society, "Federated Media Blog Sponsorship"
    The Martin Agency American Cancer Society, "Federated Media Blog Sponsorship"http://www.martinagencyawards.com/2009/acsblog Finalist Sponsorship The Martin Agency lent its hand to The American Cancer Society to revamp its image and reach modern women ages 35-64. Partnering with Federated Media, they recruited influential female bloggers to tell their personal cancer-related stories. By doing this, 700 comments were generated on seven bloggers' sites. Heartfelt stories of survival and compassion were told, and in turn modernized the 100 year-old organization, while linking ...
  • blacQube - Mercedes-AMG, "The Ice Luge"
    blacQube Mercedes-AMG, "The Ice Luge" http://www.mercedes-amg.com/webspecial/games/luge/Finalist Use of Gaming  It's hard to stand out in the flood of mediocre advergames in the auto category, but piloting a 500 horsepower Mercedes down an ice-covered luge track successfully breaks through the clutter with its sheer inventiveness. The game play is simple enough for anyone to drop in and become a contender in seconds. More than just silly (but we applaud it for that, too), the dissonance of a car on ice actually ...
  • Saatchi & Saatchi LA - Toyota Motor Sales U.S.A., Inc., Toyota Matrix "Gaming All Night"
    Saatchi & Saatchi LALA-Toyota Motor Sales U.S.A., Inc., Toyota Matrix "Gaming All Night" http://www.tmspreview.com/awards/gamingallnight/ Finalist Use of Gaming Staying up all night with Guitar Hero 3 isn't rare for the game's fans, so Toyota was plugging into known behavior in its Matrix Gaming All Night promotional event on Xbox Live. Over 200,000 players participated across half a million sessions in a "Play and Win" contest that invited gamers to play GH3 between 6 pm and 6 am. The campaign made full use of the Xbox Live ...
  • OMD-PepsiCo / Gatorade
    OMD PepsiCo / GatoradeSupport Online Link Username: TMVNOMMA2009 Password: OMDOMMA09Finalist Use of GamingSome in-game ad placements are no-brainers, and putting Gatorade in NBA 2K9 was as seamless an alignment of product with basketball as one can imagine. What did take deep creative thought was designing a Gatorade Thirst Meter that integrated the product's core benefit -hydration - into the performance of the players, and the coach's decisions. The brand even made player substitution recommendations based on hydration levels. The payoff ...
  • Deep Focus - HBO, "Eastbound & Down Kenny Powers Powerisms"
    Deep Focus HBO, "Eastbound & Down Kenny Powers Powerisms"http://clients.deep-focus.net/awards/omma_awards_2009/eastbound_widget Finalist Social: Use of Widgets Deep Focus and HBO created a Facebook audio widget tailored to the witticisms of Kenny Powers of HBO's Eastbound & Down. ("Hey babe, wanna go back to MySpace?") With a sublimely ridiculous outlook on life, Powers' brand of humor is delivered in quick bursts, making it well suited to the viral, content-sharing world of social media. Since being launched in Feb. ...
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