The Super Bowl has just signaled the end of the NFL season. We are about to move into February Sweeps. The big award shows are only weeks away. It's a good time for the tube. Is it 2007 or 1987?
The last time you looked for insight about a product or service, how did you go about finding that information?
With its incredible growth and the attention the online advertising industry has garnered in recent years, it was only a matter of time before we'd begin to see a shift in the market.
There's an old advertising joke that goes like this: "The answer is a 30-second spot. Now, what's the question?" It pokes fun at the fact that the television spot has become the automatic "correct answer" for brands looking to deliver a message to the masses.
Is it already February? Well, nothing starts a year off like a few predictions for hot new trends in the online mediaverse!
For years, online marketers have dismissed men over age 65 with the following reasoning: Senior men don't do anything but e-mail.
It's February and just more than a year since WebU articles started flowing from my keyboard. The holiday shopping season is behind us; consumers have received credit card statements that chilled them to the bone.
Jason Glickman co-founded Tremor Media, a provider of online advertising products and services specializing in in-banner and in-stream video and emerging interactive technologies.
Whether it's boomers looking for parenting advice or young women seeking fitness tips, iVillage has continued to build a healthy and vibrant community.
It's only fair to split the "You" that Time magazine selected for its 2006 "Person of the Year" into two camps: People who prior to recent high-tech advances had little hope of impacting popular culture versus the celebrities, professionals, and insanely talented individuals who'd have a media presence with or without blogs and YouTube.