VML spreads "Movie Fever" to drive AMC moviewatcher.com membership.

Marketers will find this audience young, educated and armed.

In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.