The S.F. agency takes a fanatical approach to media accountability.
VML spreads "Movie Fever" to drive AMC moviewatcher.com membership.
Marketers will find this audience young, educated and armed.
In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.