• Creative Roundtable:Rebooting the White House
    Despite entering a White House full of antiquated computer hardware and software (deputy press secretary Bill Burton put it this way, "It is kind of like going from an Xbox to an Atari"), Barack Obama's new-media team had an Obamafied whitehouse.gov up and running moments after he was sworn in as our nation's 44th president.
  • Tools:Smarter Than Your Average Ad
    Remember the thrill of those Choose Your Own Adventure books, where you'd flip to page 16 if you choose to run from the bloodthirsty wildebeest? Or, if you'd prefer to come to blows with it using only a samurai sword and your wits, you'd turn to page 49?
  • Video:Best Frenemies
    There's a saying that the entertainment industry is called "show business" for a reason, because it's not "show friends." Case in point: Hulu recently banished its content both from online competitor tv.com and from Web-to-TV service Boxee. That's a big shift from the you-scratch-my-back-I'll-scratch-yours philosophy that Web video has been built on. But now that there's money to be made, we're not all friends anymore.
  • Social Media:Catering to Your Audience
    Kogi BBQ-To-Go, a Korean barbecue/taco truck in Los Angeles, used social media to create some sizzle. Marketing consultant Mike Prasad got foodies to rave about its fusion menu, and targeted tech mavens to build the brand around the concept of crossover ethnic pop culture.
  • Site:Made to Order
    Each one of the 68 Smokey Bones Bar & Fire Grill locations has its own virtual presence. Visitors to the Orlando, Fla.-based chain's Web site, smokeybones.com, enter their ZIP codes to be redirected to a separate page for the restaurant in their city. "This way you'll know your hostess when you get there. Sort of ..." says the splash page. In addition to the usual menu and hours of operation, each restaurant's page shows a photo and bio of the host or hostess and links to location-specific MySpace and Facebook pages. Graphics are customized - palm trees for waterfront locales, …
  • Markets:The Dude is Not in
    How stupid do you really want to look in public? That's the question that confronts today's man as he moves from adolescence to manhood. Because not much is private anymore, is it? Maybe this is why the Dude demo - men 18 to 35 - has softened. You can see it in the work of Kevin Smith, the auteur of the Dude zeitgeist. The anomie of his clerks has mellowed into a quest for connection that can actually be fulfilled: Zack and Miri start to make a porno, and end up falling in love. Bros can admit they love each …
  • Behind the Numbers:The Digital Video Drift
    Remember that great one-word piece of advice from The Graduate? Plastics. Well, forget it. Plastic is dead. Plastic is so over it's beyond over. dvds made from the stuff are the medium most vulnerable to being replaced by online video, says a new report from One Touch Intelligence. To be fair, the whole digital media ecosystem is roiling tons of traditional businesses, but the plastic-based DVD one is going to be hit the hardest by the gradual shift to the Web to watch programs, the report finds. The DVD business has the biggest bull's-eye on it because it was already …
  • Industry Watch:The Battle Over a Hill of Beans
    It's going to take more than a recession to get people to skip their daily jolt of java. Starbucks, the grand dame of designer coffee, and Dunkin' Donuts, the regular joe, are taking radically different marketing approaches to keep caffeine cravers addicted to their brands.
  • WebU: The Canon Of Reason And Virtue
    In February of this year, Microsoft, Yahoo and Google jointly announced their support for a new tag you can put in your page to tell the bots what the true canonical url of that page is. What is a canonical url and why is it important the engines have come up with a solution? Fair questions. Let's explore the answers.
  • 5 Questions for Kris Zagoria CEO, Moxie Interactive
    Many have called the lovely city of Atlanta home: Whitney Houston, the elegant and dignified cast of The Real Housewives of Atlanta and, of course, Kris Zagoria, CEO and founder of Moxie Interactive. This month marks the ninth anniversary of the shop. Launched with just five employees. the team has expanded to 285, with outposts in New York and Los Angeles, and is under the Publicis Groupe umbrella after being acquired by ZenithOptimedia in 2006.
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