• Taking Aim with Behavioral Marketing
    A mix of analytics and technology helps to build a better targeting model.
  • Zeroing in with Contextual Marketing
    Right place, right time ... but whose context is it anyway?
  • Riding Shotgun with Adware
    These programs that reside in the user's computer are a nifty, if sneaky, way to serve highly-targeted ads.
  • Behavioral & Contextual Targeting: A Primer
    Advances in contextual and behavioraltargeting mark the future of the Internet a a sdvertising medium.