• Labeling Ads as Ads
    The FTC steps in to make sure consumers aren’t confused.
  • ClickPick: WebSideStory's HitBox Enterprise
    What do people do when they visit a particular website? Where do they go after the homepage? What do they click on? What attracts and holds their attention and what makes them leave? Many websites have long looked at visitor behavior as the missing piece of the puzzle in maintaining a successful site, and online advertisers have long lusted after that kind of information. This month’s ClickPick — WebSideStory’s browser-based HitBox Enterprise — provides a solution to the problem. Simply put, the newly-patented HitBox can tell you just about everything you could ever want to know about user activity ...
  • Reports from the Media Frontiers
    CRMCan Email Brand?by Amy Corr, amyc@mediapost.com The big question used to be, "Can the Web brand?" The answer is, of course, yes. But the industry has moved on and now the burning question is, "Can email brand?" "Email tends to be seen as a direct response mechanism. Email is very effective at branding, but it is not sold that way," says Nick Nyhan, president of Dynamic Logic, a research firm that has taken it upon itself to prove email’s branding powers to the world. New York–based Dynamic Logic has already made a name for itself with ...
  • Future Tool: JMM's AiM
    When NetRatings and Jupiter Media Metrix had their proposed merger kiboshed by federal regulators a few months ago, many were unsure of what would happen to the suite of useful services JMM used to offer. One was AdRelevance, which is now safe in the arms of NetRatings. The other was AiM, a site profiler tool, which passed into the hands of comScore in the beginning of June as part of comScore’s $1.5 million acquisition of JMM’s remains. AiM allows planners and buyers to determine which sites index highest among all sorts of behavioral, psychographic, and demographic factors. In ...
  • AdNetwork Focus: Meet Max!
    For MaxWorldwide (the ad network formally known as L90), the past few months have been busy. Not only did the company purchase DoubleClick’s media business, realizing DoubleClick’s dream to be known as a pure play technology company, it also moved the company headquarters from California to New York and "removed employees that handled accounts questionably in the past," as Mitchell Cannold, the new President and CEO of MaxWorldwide, puts it. As a result, Cannold says, they’ve succeeded in bringing together two struggling companies and made them into the largest ad network out there, with little client overlap. Despite ...
  • ClickPick: eCreativeSearch.com
    eCreativeSearch (part of the FastChannel Network) is a massive database consisting of more than 22,000 TV commercials, music videos, and movie trailers, with agency, director, and production contacts listed alongside. There are three ways to search the database (SpotSearch, DirectorSearch, and ResourceSearch), and each main categorical search is then broken down into four mini-categories, so the information is not overwhelming to viewers. SpotSearch allows visitors to search for ads, trailers, and videos alphabetically or by keyword, product category, company, or even by recent events such as the Clio Awards and the Cannes Film Festival. DirectorSearch enables visitors to search ...
  • Internet University: Cell Phone Spam
    It may be sizable overseas, but the U.S. wireless advertising industry is still microscopic, and any hopes of growth could be in danger of suffocation by cell phone spam. Already existing SMSs (short messaging systems) allow short text messages of up to 140 characters to be transmitted to cellular devices, and unfortunately, some companies are beginning to take advantage of the technology. Acacia National Mortgage is one company that sends out unsolicited text ads to large blocks of cell phone numbers. Many consider these ads cell phone spam, but Acacia President Jerry Youhanaie stands behind his methods, saying that government ...
  • Reports From the Media Frontiers
    CRMMore Than An Acronymby Amy Corr, amyc@mediapost.com Long gone are the days when you could get by with only "RON," "CPC," and "CPA" in your online advertising acronym repertoire. Today, everyone who’s anyone is talking about CRM. But, as a recent survey shows, not everyone understands the true meaning of the acronym. So what exactly is CRM? Resource marketing company Reveries recently found that advertising professionals think the acronym stands for everything from Customer Relationship Management to Customer Relationship Marketing, Continuous Retention Marketing, Customer Retention Management, and the list goes on. Which is it? Reveries says ...
  • Media Cirucus: The Supersize Mandate
    I’d like to suggest changing the official motto of the United States from "E pluribus unum" to "Supersize it!" I realize this will take an act of Congress, but I feel the arguments for such a change are strong. No other phrase says more about our culture and the media that drives our national zeitgeist, and the fact that it was created by a fast-food chain is just icing on the cake — or ketchup on the processed meat patty, if you prefer. Sad but true, all Americans know what "Supersize it" means, while relatively few know that the ...
  • Media for the Online World: The New Mantra of Accountability
    Every few years there comes a new mantra in business. One of the most memorable is "Greed Is Good." This Wall Street quote seemed to epitomize the ’80s, and was briefly resurrected in the ’90s by the dot-com boom, but now it would appear that a shift has occurred — we've moved from greed to accountability. As consumers continue to be bombarded with marketing messages each day, how can any responsible company continue to spend excessive amounts of dollars with no true read on the effectiveness of those expenditures? If the Internet bubble can burst and not return, what makes ...
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