As rich media delivery improves, there's still no guarantee of eyeballs.
Marketers are taking notice of the oldest form of media One could easily argue that word of mouth is the oldest form of media. But it wasn't until recently that advertisers began to see it as a tangible marketing strategy that could be budgeted for, planned, and measured. "About half of all online marketers are engaged in some form of word-of-mouth or viral campaign [today], and that number will continue to grow," says Geoff Ramsey, CEO of eMarketer and author of the report "Word of Mouth Marketing: The Stats, Surveys, and Substance Behind the Buzz." The ...
Managing paid search is no longer just a bidders' game.
Working through common tech fears and trust issues.
Marketing to seniors is worth the extra care it takes.
What you don't know about undelivered e-mails can cost you.
The big engines continue to fine-tune their local efforts.
Consumer packaged goods boost the bottom line online For the $2 trillion-plus consumer packaged goods industry, it's the best of times and the worst of times. The packaged foods business is among the largest consumer segments in the world -- five of the 50 largest advertisers are food marketers, not counting conglomerates PepsiCo Inc. and Proctor & Gamble. But, as McKinsey & Company reports, after a 30-year growth spurt, the consumer packaged goods industry is seeing flat revenues and fragmented markets. Company CEOs are under pressure to grow mature segments, or else. "Since the early 1990s, the ...
Morpheus Media represents 25 clients, including two Fortune 500 companies, and offers customized interactive advertising strategies. Tobi Elkin checks in with company co-founder Shenan Reed.
In the past decade, Royal Caribbean has radically transformed America's image of the cruise ship, from "Love Boat" camp to casual cool, from Engelbert Humperdinck schmaltz to Iggy Pop's "Lust for Life." Preparing for the June launch of its new "Freedom of the Seas " line of cruise ships, RC has gone all out on the Web to dramatize just how far it's taken the cruise ship experience beyond shuffleboard tournaments, canasta, and leisure suits. Created by Arnold Worldwide and IQ Interactive, the new ship's mini-site (http://www.freedomoftheseas.com) uses 3-D architectural renderings with full-motion video to immerse visitors ...