• Cross-Media Case Study:Maxed Out
    A PSA tackles the credit crisis one person at a time When Lowe New York began working on a pro bono Control Your Credit-themed psa campaign for the U.S. Department of Treasury and The Ad Council, designed to teach 18- to 24-year-olds the importance of managing their credit responsibly, no one involved could have predicted that the campaign's launch last September would coincide with a crippling credit crisis that began in the United States and spread worldwide.It was coincidental but fortuitous timing: ...
  • Ed:Blog February 2009
    Well, well, well, MediaVest, Ed:Blog sees what you did. Don't think we haven't noticed. We know you like to keep your dealings shrouded in a cloak of secrecy.
  • Behind the Numbers: The Energizer Bunny Sector
    At a time when many traditional media are posting double-digit reductions, it's heartening to see one that is moving in a (sort of) upward direction. That medium is digital out-of-home. In q408, pq Media projected that digital ooh - which includes both static signage and full-motion audio and video on a flat screen - would finish
  • Need to Know: The Ad Stays in the Picture
    In the never-ending struggle to monetize digital video, technology providers are throwing ad units at every last pixel of visible real estate: pre- and post-rolls, bottom-third and pop-down overlays, and media player skins. The only space left may lie inside the frame itself, in all that background empty space where video action doesn't occur.
  • Market: What a Girl Wants
    It's a proven fact that women do the majority of the shopping, both online and off, in all but a few categories. If your products fall into any of the tens of dozens of categories in which women control the spending, your career may depend on getting women not only to listen to or see your message, but to embrace it, pass it on and talk endlessly about your product's virtues to millions of other women.
  • Social Focus: The Wayback Machine
    Something extraordinary is happening: we are witnessing the creation of an entirely new Internet model that few people could have foreseen even three years ago. According to some analysts, as much as 70 percent of consumer time online is now spent viewing content created not by professional editors, but by fellow consumers. Most eyeballs are trained on social media sites like Facebook, MySpace, Flickr, and YouTube.
  • Industry Watch: No Place Like Home Page
    eBay isn't a Web site - it's an obsession. Ever since Internet users learned how easy it was to shop from home, it's been a credit card and click. Shopping for a home, however, is a different story, considering that one click would equal a $200,000 mortgage and, therefore, a death wish to many economically uncertain consumers.
  • Triple-X Sells
    Have you heard? Apparently, sex sells - and no company takes that adage to pervy, pornographic heights like American Apparel. Though the company's ads have long featured sad-looking lady friends of ceo Dov Charney in various states of undress, AA pushed its final frontier in late December by hiring an actual porn star - 20-year-old Sasha Grey, Adult Video News' Female Performer of the Year - to flash her full-frontal bits.
  • Cookie Cutter
    I buy a gift online for my niece every Christmas, which results in my getting dozens of children's catalogs all year long. I don't mind my data being collected, but I wish marketers understood that I'm not interested in Lite-Brite, Play-Doh and Legos 11 months out of the year. And that is where consumer purchase intent data exchange BlueKai hopes to change targeting.
  • Meat Martyrs
    You know all that dead weight your Facebook account drags around in the form of extraneous work acquaintances, one-night stands and middle-aged family members who only recently discovered the Internet? Thanks to Burger King, you now have quite the compelling excuse to finally cull them from the herd.
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