• Integrated Online Campaign / Retail: The Richards Group / The Home Depot / Lawn & Garden Outlook
    Home Depot has partnered with The Weather Channel to create Lawn & Garden Outlook, a campaign that provides customized information for users using dynamic banners, mobile apps, and sponsored weather updates. The mobile device provides home-improvement tips based on their location and offers a product that is in that user's market. They also have a Lawn & Garden Outlook television weather segment that features project tips, which correspond to the online banners that contain new tips every week.
  • Online Advertising Creativity / Content Integration: Digitas/BBDO/Starcom / Mars, Inc. / M&M's / M&M's Pretzel: Behind the Shell
    In 2010, Mars launched Pretzel m&m's and enlisted bbdo to spearhead content integration.
  • Online Advertising Creativity / Content Integration: Hearst Digital Media / Macy''s Fall Men's INC Collection / Editorial Programming Module
    Macy's enlisted Hearst Digital Media to help increase awareness of the fall men's INC Collection.
  • Online Advertising Creativity / Content Integration: Starcom USA / Buick / Re:Discover
    Starcom USA aimed to help reshape Buick's image into one a modern consumer could identify with.
  • Online Advertising Creativity / Contest/Promotion/Sweepstakes: Euro RSCG Chicago / Sprint Digital / Sprint HTC EVO 3D - Be a 3D Star
    For Sprint Digital's launch of the HTC EVO 3D, Euro RSCG Chicago created an amazing promotional campaign.
  • Online Advertising Creativity / Contest/Promotion/Sweepstakes: space150 / Dairy Queen / Mini Blizzard Treatment
    For Dairy Queen, space150 created a successful social media and marketing campaign for its launch of the Mini Blizzard.
  • Online Advertising Creativity / Contest/Promotion/Sweepstakes: Studiocom / Dunkin' Donuts / Unfreeze It
    For client Dunkin' Donuts, Studiocom created a truly unique promotion.
  • Online Advertising Creativity / Email: CRM Campaign: Cendyn / Best Western / Best Western Rewards Loyalty Program
    With over 11 million members, Best Western Rewards is already one of the hotel industry's most successful loyalty programs. Teaming up with Cendyn allowed BWR to cultivate a loyalty-based growth cycle with targeted communication strategies and tactics to acquire, engage and retain the right customers. To date, Best Western has the most success using Internet and email channels to market its loyalty program. Broken down by affinity group, targeted newsletters have seen a 70 percent increase year-over-year. Along with being highly cost effective, the ability of Web-based marketing to ...
  • Online Advertising Creativity / Email: CRM Campaign: EURO RSCG Worldwide / Oppenheimer Funds Inc. / Globalize Your Thinking
    The financial advisor, Euro RSCG Worldwide knew, is always on-the-go, and needs bite-sized information to help influence clients' investment decisions. For the campaign, therefore, the emails broke down hard concepts into easily translatable story lines. Meanwhile, a multimedia campaign introduced the rallying cry, "Globalize Your Thinking," while targeted banner ads asked provocative questions. QR codes led to mobile quizzes, and animated infographics brought key facts to life. As a result, 55 percent of advisors who saw the campaign said they were more likely to recommend Oppenheimer Funds ...
  • Online Advertising Creativity / Email: CRM Campaign: Infogroup / HP Home and Home Office Store / HP Customer Revival Campaign
    With a targeted, three-part message series, HP and Infogroup were able to solve one of the biggest challenges for email marketers: how to engage inactive subscribers - those who hadn't purchased a product or opened an email in the last six months. First, the team targeted previous purchasers and inactive subscribers, offering ever more valuable discounts throughout the series, and then delivering a clean, simple design with a clear call-to-action. The messages conveyed a sense of exclusivity that stood out from the crowd, broke through the inbox marketing noise, and engaged ...
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