Home Depot has partnered with The Weather Channel to create Lawn & Garden Outlook, a campaign that provides customized information for users using dynamic banners, mobile apps, and sponsored weather updates. The mobile device provides home-improvement tips based on their location and offers a product that is in that user's market. They also have a Lawn & Garden Outlook television weather segment that features project tips, which correspond to the online banners that contain new tips every week.
In 2010, Mars launched Pretzel m&m's and enlisted bbdo to spearhead content integration.
Macy's enlisted Hearst Digital Media to help increase awareness of the fall men's INC Collection.
Starcom USA aimed to help reshape Buick's image into one a modern consumer could identify with.
For Sprint Digital's launch of the HTC EVO 3D, Euro RSCG Chicago created an amazing promotional campaign.
For Dairy Queen, space150 created a successful social media and marketing campaign for its launch of the Mini Blizzard.
For client Dunkin' Donuts, Studiocom created a truly unique promotion.
With over 11 million members, Best Western Rewards is already one of the hotel industry's most successful loyalty programs. Teaming up with Cendyn allowed BWR to cultivate a loyalty-based growth cycle with targeted communication strategies and tactics to acquire, engage and retain the right customers. To date, Best Western has the most success using Internet and email channels to market its loyalty program. Broken down by affinity group, targeted newsletters have seen a 70 percent increase year-over-year. Along with being highly cost effective, the ability of Web-based marketing to ...
The financial advisor, Euro RSCG Worldwide knew, is always on-the-go, and needs bite-sized information to help influence clients' investment decisions. For the campaign, therefore, the emails broke down hard concepts into easily translatable story lines. Meanwhile, a multimedia campaign introduced the rallying cry, "Globalize Your Thinking," while targeted banner ads asked provocative questions. QR codes led to mobile quizzes, and animated infographics brought key facts to life. As a result, 55 percent of advisors who saw the campaign said they were more likely to recommend Oppenheimer Funds ...
With a targeted, three-part message series, HP and Infogroup were able to solve one of the biggest challenges for email marketers: how to engage inactive subscribers - those who hadn't purchased a product or opened an email in the last six months. First, the team targeted previous purchasers and inactive subscribers, offering ever more valuable discounts throughout the series, and then delivering a clean, simple design with a clear call-to-action. The messages conveyed a sense of exclusivity that stood out from the crowd, broke through the inbox marketing noise, and engaged ...