• Agency Profile: Semaphore Partners
    The online industry is built on the foundation of innovation - make it new, different, faster, and better. In contrast, the advertising industry predominately relies on the tried and true - the thirty-second commercial, the placing of ads during the daytime to reach Moms, and the use of bikini-clad models to sell beer. However, one agency is trying to be different by marrying the concept of innovation and advertising.
  • Email Marketing Opening New Doors
    Marketers hope spam legislation, better targeting, and new technology will mean a brighter future for email.
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