by Adam Herman on Jul 22, 12:00 AM
The online industry is built on the foundation of innovation - make it new, different, faster, and better. In contrast, the advertising industry predominately relies on the tried and true - the thirty-second commercial, the placing of ads during the daytime to reach Moms, and the use of bikini-clad models to sell beer. However, one agency is trying to be different by marrying the concept of innovation and advertising.
by Steve Smith on Jul 2, 12:00 AM
Marketers hope spam legislation, better targeting, and new technology will mean a brighter future for email.