Juggling demands and making tradeoffs requires industry expertise.
A new study shows how genders follow type on the Web.
How you segment your lists is as crucial as what you send.
Ever-changing tweens are moving targets, but they're open to the right approach.
Study up for the second-biggest shopping season.
Men 50 and older are Web-savvy, so what are marketers waiting for?
Interactive experiences help hotel chains lure guests.
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Tobi Elkin catches up with the CEO of BlueLithium, Inc., a performance-based ad network.
Reverse domain name services lookups? Server error reporting? Server load metrics? Although these aren't of particular interest to most marketers unless they spend the majority of their time in the server room, many analytics programs offer them just the same. ClickTracks 6, however, is designed specifically to exclude this data, offering only the metrics that marketers are interested in, such as which ads bring the most visitors, where visitors go on the site, and how long they spend there. ClickTracks CEO John Marshall says the product is aimed especially at e-commerce site managers who find other analytics products overly ...