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A new study shows how genders follow type on the Web.
How you segment your lists is as crucial as what you send.
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Study up for the second-biggest shopping season.
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Tobi Elkin catches up with the CEO of BlueLithium, Inc., a performance-based ad network.
Reverse domain name services lookups? Server error reporting? Server load metrics? Although these aren't of particular interest to most marketers unless they spend the majority of their time in the server room, many analytics programs offer them just the same. ClickTracks 6, however, is designed specifically to exclude this data, offering only the metrics that marketers are interested in, such as which ads bring the most visitors, where visitors go on the site, and how long they spend there. ClickTracks CEO John Marshall says the product is aimed especially at e-commerce site managers who find other analytics products overly …