by Jeff Leibowitz on Feb 21, 2:46 PM
Juggling demands and making tradeoffs requires industry expertise.
by Lynn Russo on Feb 21, 2:35 PM
A new study shows how genders follow type on the Web.
by Lynn Russo on Feb 21, 2:28 PM
How you segment your lists is as crucial as what you send.
by Tina Wells on Feb 21, 2:17 PM
Ever-changing tweens are moving targets, but they're open to the right approach.
by Misty Locke on Feb 21, 2:07 PM
Study up for the second-biggest shopping season.
by Larry Dobrow on Feb 21, 1:40 PM
Men 50 and older are Web-savvy, so what are marketers waiting for?
by Erin F. Sternthal on Feb 21, 1:34 PM
Interactive experiences help hotel chains lure guests.
by Todd Friesen on Feb 21, 1:24 PM
Want to crawl out of Google purgatory? Here are some tips.
by on Feb 21, 1:19 PM
Tobi Elkin catches up with the CEO of BlueLithium, Inc., a performance-based ad network.
by Shankar Gupta on Feb 21, 1:16 PM
Reverse domain name services lookups? Server error reporting? Server load metrics? Although these aren't of particular interest to most marketers unless they spend the majority of their time in the server room, many analytics programs offer them just the same. ClickTracks 6, however, is designed specifically to exclude this data, offering only the metrics that marketers are interested in, such as which ads bring the most visitors, where visitors go on the site, and how long they spend there. ClickTracks CEO John Marshall says the product is aimed especially at e-commerce site managers who find other analytics products overly …