by on May 19, 10:34 AM
Monitoring Multiple Pay-Per-Click Campaigns May Prove a Balancing Act
by Phil Leggiere on May 19, 10:19 AM
eHarmony put marriage at the center of an online, TV, and radio campaign that sought to differentiate it from other online dating services.
by on May 18, 5:41 PM
Dedicated, passionate, and creative, this bunch juggles multiple objectives with aplomb. Savvy and determined problem-solvers, OMMA's Rising Stars of 2005 face a media landscape that is more fragmented than ever and must deploy integrated media across multiple platforms - online, wireless, TV, video-on-demand, radio, out-of-home, retail, print, and in ones that have yet to surface. They are young and dynamic leaders who aren't merely reshuffling the deck chairs, but re-calibrating basic assumptions about media. They have the chance to create the rules and standards for what may well be the hottest segment in marketing and media today.
by on May 18, 4:03 PM
Executive Vice President and General Manager of IGN Entertainment
by Larry Dobrow on May 18, 3:58 PM
Baby You Can Drive That Car
by on May 18, 3:20 PM
Media disintegration, or reaggregation? The Web and digital technologies are leading factors driving both trends. Are they destructive, or constructive, or both? MediaPost's OMMA West Conference & Expo (June 6-7) explores this theme.
by Shankar Gupta on May 18, 3:08 PM
Virtual Customer Interaction
by Alex Miller on May 18, 3:04 PM
With Dan Rather, Ted Koppel, Peter Jennings, and Tom Brokaw all hanging up their "Voice of God" (VOG) credentials (wondering, as they do, if anyone was listening anyway), it's strategizing time at the networks and even the cable channels. A slate of options are being presented by perky 30-something marketing types clutching Nielsens and demographic spreadsheets. Here's what they've come up with:
by Lee Hall on May 18, 2:44 PM
Identifying a New Focus
by Jack Loechner on May 18, 11:32 AM
Is the Internet Contributing to the Moral Delinquency of Our Children?