by OMMA Editors on Oct 29, 12:56 PM
The two big themes of our November issue of OMMA, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The NYC Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus back on actual meat, for at least a little while. (Don't worry, though, a week later the sort of prime USDA stuffed into too-tight mini-skirts and sequined tops once again prowled the cobblestones, teetering dangerously on stilettos.)
by kyle , Daisy Whitney on Oct 29, 12:56 PM
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year, media companies like Alloy Media + Marketing, studios like Generate and Web destinations such as the Sony-owned Crackle continue to invest in original Web programming.
by kyle , Daisy Whitney on Oct 29, 12:56 PM
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
by Steve Smith on Oct 29, 12:56 PM
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?
by Diane Mermigas on Oct 29, 12:56 PM
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers and tvs, net neutrality has become a free-for-all of rival traditional and new constituents.
by Laurie Sullivan on Oct 29, 12:56 PM
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome to Google.
by Mark Walsh on Oct 29, 12:56 PM
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.
by Erin DeJesus on Oct 29, 12:56 PM
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple challenge.
by Gavin O'Malley on Oct 29, 12:56 PM
Andrea Wolinetz: Lead Social Media Strategist, Community Activation, Mediaedge:cia: You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a chef, a sixth grade teacher and a PA on television shows.
by Matthew Gonnering on Oct 29, 12:56 PM
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to meet the ever-growing demand. And more is added daily at a rate of 33 minutes of video per second.