Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.

Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome to Google.

The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers and tvs, net neutrality has become a free-for-all of rival traditional and new constituents.

Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?

On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.

Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year, media companies like Alloy Media + Marketing, studios like Generate and Web destinations such as the Sony-owned Crackle continue to invest in original Web programming.

The two big themes of our November issue of OMMA, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The NYC Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus back on actual meat, for at least a little while. (Don't worry, though, a week later the sort of prime USDA stuffed into too-tight mini-skirts and sequined tops once again prowled the cobblestones, teetering dangerously on stilettos.)

A charge (his word) often leveled at Simon Waterfall is that he is a renaissance man, but he shrugs that off. The word creative may suit him best, no matter what sphere we are talking about; from his work at Poke, the agency he cofounded (and recently announced he would be leaving), to Social Suicide, the fashion line the dapper Waterfall designs with Matthew Grey.

"Obviously, I'm a very ambitious person," says Jens Karlsson. "I like to get my creative vision through." At just 30 years old, that ambition has served him well. Your Majesty, the company he started in 2007, after serving as creative director at Big Spaceship, is growing in stature, if not size.

Since coming over from jtw in late 2007, Colleen DeCourcy has quickly distinguished herself at tbwa as a leading innovator and collaborator. With ample accomplishments to choose from as the agency's chief digital officer, DeCourcy cites her partnership with Omnicom sibling shop 180 to win Adidas' $40 million global digital account, and create Riot - a collective of digital creatives, project managers and planners. "It was a labor of love," she says of the undertaking. "It was a bet backed by hard, hard work and it paid off."