by Christine Champagne on Dec 29, 4:03 PM
Employing simple yet bold creative strategies, RPA Interactive had a standout year in 2006, gaining the most notice for ensuring that the Honda "Element and Friends" campaign that began in 2005 continued to have legs - crab legs, that is.
by Gavin O'Malley on Dec 29, 4:01 PM
The accolade "game-changer" was applied liberally in 2006, but in the case of Interpublic Group's R/GA's Flash-powered NikeStore site, no other term suffices.
by Shankar Gupta on Dec 29, 4:00 PM
Search is the biggest and fastest-growing sector in online advertising, and there's no shortage of competitors in the business.
by Larry Dobrow on Dec 29, 3:57 PM
Asked about the wildly creative online placements devised by his Universal McCann in 2006, David Cohen, executive vice president/U.S. director of digital communications, seems to shrug.
by Larry Dobrow on Dec 29, 3:54 PM
Over the course of a conversation with Digitas' top executives, they tossed around many familiar industry catchphrases.
by Kirk Drummond on Dec 29, 3:51 PM
A spate of articles highlighting various industries' entry into online branding begs the question, "What took so long?"
by Lynn Russo Whylly on Dec 29, 3:49 PM
Word of mouth as a marketing tool has moved well beyond buzz status and now ranks among the valuable strategies discussed at the marketing planning table, according to "The More, the Better: Creating Successful Word of Mouth Campaigns," a report by WOM research and consulting firm Keller Fay Group and BzzAgent, a WOM promotional firm.
by Tony Quin on Dec 29, 3:48 PM
Considering the challenges banner ads and rich media ads face in catching the viewer's attention and getting a click-through, search advertising has made itself the most powerful killer app to come along since e-mail.
by editor , David Baker on Dec 29, 3:46 PM
The mood going into 2006 could best be described as cautious optimism.
by Susan Kuchinskas on Dec 29, 3:44 PM
It happens at every technology conference. Some Web 2.0 smarty-pants touts what he considers the latest and greatest technology by boasting, "We made it so easy my mom can use it."