There is a "Simpsons" episode titled "The Springfield Files" in which Homer, after having had quite a few beers at Moe's Tavern, sees an alien wandering through the woods.

Matt Wise was appointed president and CEO of Q Interactive, an online marketing services company, in July 2006.

Optimizing search-engine marketing (SEM) programs is a never-ending process.

Advertisers have a new tool, AdBrite 2.0, for reaching the "long-tail" audience (those thousands of Web sites below the top 50) and it can be even easier than placing ads on the 50 largest sites.

Twenty-five cents per 1,000 keywords may not sound like a lot, but when you're running hundreds of thousands of keywords, it can add up.

First they snatched up Blogger, then Writely. They launched Google Groups, Google Spreadsheets, and Google Apps for Your Domain.

Mobile cause marketer Rights Group teamed up with service provider SinglePoint to get out the vote in last November's elections.

A new offering from Atlas, In-Stream Video, promises to give advertisers better control over video ads and make it easier to get more specific metrics.

Search is the most widely used online consumer interaction tool today.

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