Andreas Combuechen, CEO and chief creative officer of Atmosphere, the New York-based digital arm of BBDO North America, has been building the agency's client roster and garnering accolades since the unit launched in 1999. One of the top 50 interactive agencies, Atmosphere represents blue chip marketers including America Online (AOL), Cingular Wireless, Frito-Lay, General Electric, and the New York Stock Exchange. The agency's work has been recognized by the One Show and AD:Tech, and received Andy, Effie, and Cannes Festival honors. OMMA's Lee Hall spoke recently with Combuechen on a variety of topics.
Client entertaining encompasses a wide array of events, social occasions, meals, and gifts that require a submitted expense report to obtain reimbursement.
The $64,000 Question With the $16 Answer
Blogging, marketing, and lead generation
Your offline marketing drives people to search
Scrappy shop puts planning front and center
Watching television on cell phones? Atlanta, Ga.-based SmartVideo Technologies recently launched a video service for wireless phones with several content distribution partnerships.
When Andy Warhol said everybody will be famous for 15 minutes, he probably didn't think that people would be able to access their own 24/7 global, interactive TV network.
Understanding their empowered mindset is key
Love it or hate it, technology is enabling a creative renaissance on the Web and engaging consumers