The landing pages for Ask, Yahoo and Google, circa 1997 and now
You know things are bad in the music industry when one of the few rays of hope is coming from Starbucks.
If you can't beat 'em join 'em, as the old saying goes: Traditional media outlets - such as those dusty, crinkly rags that leave you with ink-stained fingers that dirty your keyboard - are getting tired of being shoved around by the digital juggernaut.
Whip out the body paint and break out the pork rinds, sports fans, because ESPN and Nielsen are about to crash on your couch, hog the TV, borrow your computer and eat up all your cell phone minutes.
For all of those folks who waited breathlessly for news about the Google Phone - and we're guessing it's largely that segment of the populace who bought Google at $700 a share - the announcement that there was, in fact, no handset being developed in conjunction with the effort and that it was simply a new Linux-based, open software platform called Android (pleasantly Orwellian-sounding) must have caused a moment or two of consternation.
The military has gotten schooled in online ad placement - the hard way. In October, that bastion of investigative journalism, USA Today, informed recruiters that the Army, Navy and Air Force had placed thousands of ads for recruits on glee.com, a networking Web site for "gays, lesbians, and everyone else."
Those who can't be bothered to try on clothes in the store can give it a whirl online, instead. And they can do it with moose horns and a nose ring, to boot.
When I called a friend of mine, his voicemail recording went something like this: "Sorry I missed your call; please don't leave a message. I never check my voicemail."
With the undeniable draw of a video titled "Baby Got Book" (sung to the tune of Sir Mix-A-Lot's "Baby Got Back"), GodTube was the fastest-growing Web site among U.S. Internet users for the month of August according to comScore, boasting a growth rate of 973 percent after Rogers and Cowan began a national media marketing push.
Where is your Web site? Most people respond, "On the Internet?" Notice the question mark - they're not even sure it's on the Internet, let alone where or what that actually means. If you aren't sure where your Web site is, how can Google et al know the answer?