by Jonathan Blum on Jun 28, 11:24 AM
What does it take for a career gadget guy to get his weekly e-mail newsletter to a small group of people? Too much.
by Katie Cole on Jun 27, 2:18 PM
Is paid e-mail a stamp of approval or a punishment?
by Lynn Russo on Jun 27, 2:16 PM
For my wedding in May, I needed a lot of stuff: a dress, shoes, wedding party gifts. Increasingly, I found myself turning to the Web.
by Bill McCloskey on Jun 27, 2:14 PM
E-mail is the Web’s main driver, and I can prove it In 2003, I had a revelation that had all the impact of a religious conversion. Up until that time, my attention was focused on the “cutting edge” of interactive advertising — rich media and any new cool advertising widget that came down the pike. More mundane marketing channels, like e-mail, really didn’t capture my imagination. But in 2003, based on a client request, I began to archive, analyze, and monitor the world of e-mail marketing. Soon I had the largest database of e-mail marketing …
by Bryan Wiener on Jun 27, 2:12 PM
One of the best-kept secrets of search engine marketing is that great creative can lower marketers' costs.
by Larry Dobrow on Jun 27, 2:10 PM
Marketing to gays and lesbians takes smarts and specificity.
by Todd Friesen on Jun 27, 2:08 PM
As multimedia content becomes ubiquitous, companies with large video archives will want to leverage this opportunity. But how?
by on Jun 27, 2:04 PM
Beth Higbee oversees wireless, broadband, and interactive programs Scripps' livestyle brands Food Network and Fine Living as well as the 24-hour country music video network, the Great American Country Network. She introduced the first paid cell phone application and the first convergent TV show to the company.
by Liz Tascio on Jun 27, 1:00 PM
When it comes to online marketing, does an e-mail's subject line really matter?
by Susan Kuchinskas on Jun 27, 12:56 PM
All you couch surfers, listen up! BuddyTV is a still-in-beta service that lets fans cheer and sneer online as they watch a show.