• Online Advertising Creativity: Search Marketing: SEM: Range Online Media; Gap, "Google Site Links"
    Range Online MediaGap, "Google Site Links"SEARCH MARKETING: SEMMoving and tracking consumer traffic between marketing channels has become critical for companies integrating a variety of media in search engine marketing campaigns. The Gap turned Google's latest concept, Site Links, into 24% more clicks to sites and 16% increase in conversion rates. Demand for Gap's products rose 54%, allowing the return on ad spend to increase by 23%, compared with the prior campaign. Tracking traffic movement from one SEM campaign to another on the backend confirmed Google Site Links pushed demand to a variety of online search ...
  • Website Excellence: House and Home: Enlighten; HunterDouglas.com
    EnlightenHunterDouglas.com House & Home Hunter Douglas' design center helps consumers visualize the brand's entire product line in an interactive online gallery and new "Upload Your Own Photo" customization tool, where users can upload photos and apply images of Hunter Douglas products directly to the windows. The hi-tech tool precisely scales images and even matches true obstructions for an accurate portrayal. All images can be stored for future use in a ...
  • Website Excellence: House and Home: Hearst Digital Media; HouseBeautiful.com
    Hearst Digital MediaHouseBeautiful.com House & Home HouseBeautiful.com is an ideal site for pros seeking new trends and consumers looking for inspiration.  The site offers magazine and original articles, many written by professional designers, and includes a vast selection of photo galleries and videos, a huge how-to selection, and innovative tools.  The site emphasizes lifestyle and consumer trends with user-friendly articles and rapidly growing social media and ...
  • Website Excellence: House and Home: SapientNitro; DIYNetwork.com
    SapientNitro DIYNetwork.comHouse & Home DIY network's redesign emphasizes "How To" pages, top-level navigation, and a new "Easy Project Finder" widget.  The new "How To" section includes time, cost, and difficulty parameters to help users determine if a project is right for them. The enhanced weekend homepage features a choice of home remodel and improvement projects that can be completed in a few hours or several weekends. DIYNetwork.com's enhanced search ...
  • Website Excellence: News/Politics: The Christian Science Monitor; "csmonitor.com's Health Care Reform Bill 101 Series"
    The Christian Science Monitor"csmonitor.com's Health Care Reform Bill 101 Series" News/Politics In an industry smitten with the flashiest of flash executions, rich media, video, social, and just about any app concept you can name, The Christian Science Monitor proved that less can indeed be a whole lot more when dealing with complex news and political information. The Monitor, the 100-year-old plus newspaper, which went completely digital last year, took the ...
  • Website Excellence: News/Politics: Huge; Reuters.com
    Huge Reuters.comNews/PoliticsIn what is perhaps the most highly customizable news site on the market today, the new Reuters.com preserves the venerable brand's heritage as a no-nonsense, news wire, with rich, contextually relevant content and applications aimed at time-starved business professionals. The user-centric design features a new home page that utilizes dynamic data streams to prioritize most newsy and relevant stories for the business world that day, giving readers everything they need ...
  • Website Excellence: News/Politics: MSNBC; MSNBC.com
    MSNBC MSNBC.comNews/PoliticsLike its name implies, MSNBC's Digital Network isn't simply a news Web site, but a multimedia platform leveraging the best of its online (breaking news) and television (video) roots that represents a radical departure from the standard links-and-photos-trapped-in-text approach. The reimagined site enables users to watch, read, comment, navigate, share and interact with news from a single page with a modular interface, emblazoned with buttons to foster distribution via social ...
  • Online Advertising Creativity: Homepage Takeover: A&E Television Networks; The Glades, "The Pool, a TVGuide.com Takeover"
    A&E Television Networks The Glades, "The Pool, a TVGuide.com Takeover" HOMEPAGE TAKEOVER One moment you're reading TVGuide.com; the next the entire site is submerged in water, and you're looking over a murder scene, wondering how the brunette in the orange dress wound up floating face-up in the pool. Thus, the stage is set - perhaps as best as a takeover campaign can - for A&E's new drama, The Glades. The ad's ...
  • Website Excellence: Retail: Catapult Action-Biased Marketing; Pedigree, "Crazy Pet Owners"
    Catapult Action-Biased MarketingPedigree, "Crazy Pet Owners" Retail TV ads caught viewers' attention: the Web site kept it. The TV spot showed snippets of pet owners interacting with unlikely housemates. The Web site housed full-length videos of boar, ostrich, rhino and bison owners. The solution was simple: rescue a shelter dog for a pet rather than an exotic animal. With each video watched, one meal would be donated to a shelter ...
  • Online Advertising Creativity: Homepage Takeover: HBO; Hung, "Season 2 Takeover"
    HBO Hung, "Season 2 Takeover" HOMEPAGE TAKEOVER Perfectly capturing the bluntness of the HBO series Hung, this takeover ad falls on users' screens like a tree hitting the forest floor. What it lacks in moving parts, it more than makes up for in direct impact. Unsuspecting views come face-to-face with a large, high-resolution image of a horizontal and shirtless Ray Drecker - the show's infamously endowed protagonist - being straddled by a faceless gal pal. ...
« Previous Entries