Range Online MediaGap, "Google Site Links"SEARCH MARKETING: SEMMoving and tracking consumer traffic between marketing channels has become critical for companies integrating a variety of media in search engine marketing campaigns. The Gap turned Google's latest concept, Site Links, into 24% more clicks to sites and 16% increase in conversion rates. Demand for Gap's products rose 54%, allowing the return on ad spend to increase by 23%, compared with the prior campaign. Tracking traffic movement from one SEM campaign to another on the backend confirmed Google Site Links pushed demand to a variety of online search …

blacQubeMercedes, "SL 65 AMG Black Series Microsite" AUTOMOTIVE The Mercedes SL 65 AMG Black Series microsite serves up a full-screen 360-degree view of the car, along with tons of extras to excite any sports car enthusiast. The site navigation actually displays as a Periodic Table of the Elements, in this case, the "Elements of Black," including "En" for "Engine," "Tb" for "Turbocharger" and "Tr" for "Transmission." Each of the elements is clickable, leading the user into …

DigitasBuick Regal, "Moment of Truth" automotive  Buick, apparently, is no longer "your grandfather's car." In an attempt to prove that point, Buick launched the "Moment of Truth" campaign for the new 2011 Buick Regal, leaning very heavily on social media and a level of transparency that shows people what people are now saying about the brand. At the "Moment of Truth" microsite, consumers can watch YouTube videos, look at photos, read Tweets and Facebook …

Euro RSCGVolvo, Volvocars.com AutomotiveEuro RSCG set out to create a new global Web site for Volvo that unified the brand online. The old Volvo digital experience was a hodgepodge of microsites for specific brands, microsites with stories about users' experiences with different brands, and microsites with actual car highlights. The new volvocars.com integrates model specifications, sales information and community onto one site.  It serves content to …

BlenderboxPictela, Pictela.com Business to Business B2B sites can often look good. They can also often deliver relevant information quickly, clearly and concisely. Rarely do they do both - though that has been admirably achieved at Pictela.com. Blenderbox has packaged the most important points that Pictela needs to communicate to potential customers and partners and fuses them in a bold, striking manner that erases ambiguity with the clarity of the message. From the landing page …

Critical MassMoen, Moen.com Business to Business Fusing a consumer-facing and trade-facing site into one, easy to navigate package, Moen.com has cleverly addressed the challenge of serving both constituencies. Kitchen and bathroom hardware, more often than not, sparks considerable debate between homeowners and contractors, so by having one site for their products, Moen has been able to ease this discussion and move the process forward. Information about products and innovations are …

LEVEL StudiosMarvell, Marvell.com Business to Business First and foremost, full credit to Marvell for enlisting Stan Lee of Marvel Comics fame to explain the proper pronunciation of Marvell's name - and for placing the video right on the homepage. As the manufactures of the computer hardware that powers the devices so many of us use every day, Marvell has been able to burnish its brand and educate both consumers and customers. Logical …

BlenderboxThe Rockefeller Foundation, rockefellerfoundation.org Charity/Non-Profit OrganizationsBlenderbox was tasked with redesigning The Rockefeller Foundation's Web site in order to make the foundation more transparent. The goal was to explain how the foundation works, including how it makes grants, who receives them and what type of work is done by recipients. The site has clear links explaining the dates and amounts of recent grants, the names …

BlitzMarley Ventures, 1love.org Charity/Non-Profit Organizations To commemorate the life of Bob Marley, who would have turned 65 this year, his family launched the 1Love charity. Blitz's site for the initiative includes an explanation of the charity's mission - creating sustainable products - as well as recent news articles, updates about concerts, biographies of Marley family members, and links to Twitter and Facebook pages. One portion of the site has information …

Huge Alvin Ailey American Dance Theater, AlvinAiley.orgCharity/Non-Profit Organizations The huge-designed Alvin Ailey site boasts features like full-screen photos of dance classes, links to a calendar of performances and video interviews with the dancers. The site also has performance videos, a news feed, and interactive timelines of the company's history. Additionally, users can share items on a variety of social media platforms including Facebook, Digg and …