CRMFalse Positivesby Amy Corr, amyc@mediapost.com Back in the March issue of MEDIA, we took a look at TRUSTe and ePrivacy, both of which launched tools for email users to differentiate legitimate email from spam. Today, there are two more companies on the list of spam fighters, with very different approaches: one offers a simple bonded seal of approval, while another embeds poetry into its email headers to ensure validity. Launched in mid-August, anti-spam company Habeas has a sender-warranted email program, which embeds 9 lines of custom header into outgoing email messages. The interesting thing about the embedded …