• Search Focus: MSN's Search Debut
    After a few bumps, a new search product is ready to roll.
  • Market Focus: Enable These Browsers
    The disability community responds to marketing, not pity, says Charles Riley, who provides hints for targeting this segment.
  • Web U: How to Maintain Your Brand Width
    Remember the good old days when the biggest worry of Internet marketers was unscrupulous competitors listing trademarked brand names in meta tags?
  • 5 Questions For: Palisades Interactive's Arthur Chan
    Arthur Chan, 30, is senior vice president at Palisades Interactive Group, a division of Santa Monica, Calif.-based Palisades Media Group. Previously, Chan was a director of marketing at Sony Connect, a media supervisor at Suissa Miller, and a print media planner at Saatchi & Saatchi. While at Team One Advertising in 2001, Chan earned a Cannes Gold Lion for Lexus' IS3000's "Pick Your Won Commercial" campaign. At Palisades, Chan is responsible for managing the company's digital marketing division, which offers research, marketing strategy, content and partnership development, media planning, buying, and creative services for online and other forms of new …
  • RAM: Euro-Blogging
    There are myriad advertising blogs highlighting innovative creative and the agencies behind the work. Most focus on North American campaigns, although a few include international campaigns. Adverblog (www.adverblog.com) is one such site. Martina Zavagno launched Adverblog in 2003 as a "personal diary" to share campaigns with her readers. Zavagno is multi-lingual, so she tries to focus more on European campaigns. In the beginning, Zavagno would scour news and agency Web sites for offbeat campaigns to feature. Now that the site has grown in popularity, many campaigns are submitted directly to Adverblog, sometimes beating the trade press deadlines. …
  • RAM: Pre-Game Show
    Men and video games seem to be an easy sell. A new Eyeblaster study reveals that 90 percent of - to 34-year-old males agreed to watch a video ad in exchange for free game plays, while only 75 percent of females in the same age range would do so. If the majority of gamers are willing to view ads, marketers may have a captive audience that will respond favorably, says Gal Trifon, president/CEO of Eyeblaster, a provider of rich media ad technology. The study was conducted on gamers with WildTangent, an online gaming publisher based in Redmond, Wash. …
  • RAM: Click Kickers
    It's tough to document and quantify click fraud, but San Antonio, Tex.-based Optimal iQ may have just the tool to find and stop it. The company's recently released third-generation Click Forensics 3.5 reporting system employs more than 20 technical, behavioral, and marketing attributes to analyze online campaigns and detect what Chief Operating Officer Tom Cuthbert calls "unwanted activity." The program's algorithm "scores these attributes and delivers a summary report on the threat level by search item, provider, campaign, and date period," Cuthbert says. Optimal iQ works primarily with agency clients, but the company plans to begin licensing the technology …
  • RAM: Corporate Blogging
    Fortune Interactive, an interactive marketing firm specializing in search engine marketing, has launched a blog marketing service for companies that want to launch and promote corporate blogs. About 50 million Americans, or 17 percent of the population, visited Web logs in the first quarter of 2005 -- up 45 percent over a year earlier, according to the company. Its executives say many firms are intimidated by blogs even though they can lift brand awareness, establish credibility, improve search engine marketing campaigns, and strengthen internal collaboration. The Raleigh, N.C.-based company (www.fortuneinteractive.com) has designed its software, site hosting, instruction, …
  • RAM: True Brit
    Anglophiles wanting to get the real "gen" (that's "skinny" or "inside dope" in British slang) on the London scene, aggro-free (trouble free), need simply take a quick squiz (glance) at http://www.ba.com/london. Launched in October, this online Baedeker designed by British Airways and Agency.com is chock full of information and tips about the must-see, must-do happenings in town from the point of view of native Londoners. Whether your tastes run to scouting new clubs in East London, finding a Vampire Festival, sampling London jazz festivals, browsing the Marylebone Farmers market, or visiting studios of underground London artists and designers, there's something …
  • RAM: Smarter Feeds
    The promise of e-mail as an advertising medium has been to bring brands and consumers together more directly than ever before. The reality, though, is that consumers are increasingly frustrated as they look for offers they really want amid the info-glut, and advertisers easily get lost in the clutter of spam and phish. To unclog the lines of communication, Silverpop launched RSS Direct, billed as the first commercial-grade RSS (Really Simple Syndication) content distribution system for advertisers. "In traditional RSS, subscribers all pull their information from the same feed, broadcast-style," says Elaine O'Gorman, vice president of strategy …
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