Arthur Chan, 30, is senior vice president at Palisades Interactive Group, a division of Santa Monica, Calif.-based Palisades Media Group. Previously, Chan was a director of marketing at Sony Connect, a media supervisor at Suissa Miller, and a print media planner at Saatchi & Saatchi. While at Team One Advertising in 2001, Chan earned a Cannes Gold Lion for Lexus' IS3000's "Pick Your Won Commercial" campaign. At Palisades, Chan is responsible for managing the company's digital marketing division, which offers research, marketing strategy, content and partnership development, media planning, buying, and creative services for online and other forms of new …

There are myriad advertising blogs highlighting innovative creative and the agencies behind the work. Most focus on North American campaigns, although a few include international campaigns. Adverblog (www.adverblog.com) is one such site. Martina Zavagno launched Adverblog in 2003 as a "personal diary" to share campaigns with her readers. Zavagno is multi-lingual, so she tries to focus more on European campaigns. In the beginning, Zavagno would scour news and agency Web sites for offbeat campaigns to feature. Now that the site has grown in popularity, many campaigns are submitted directly to Adverblog, sometimes beating the trade press deadlines. …

Men and video games seem to be an easy sell. A new Eyeblaster study reveals that 90 percent of - to 34-year-old males agreed to watch a video ad in exchange for free game plays, while only 75 percent of females in the same age range would do so. If the majority of gamers are willing to view ads, marketers may have a captive audience that will respond favorably, says Gal Trifon, president/CEO of Eyeblaster, a provider of rich media ad technology. The study was conducted on gamers with WildTangent, an online gaming publisher based in Redmond, Wash. …

It's tough to document and quantify click fraud, but San Antonio, Tex.-based Optimal iQ may have just the tool to find and stop it. The company's recently released third-generation Click Forensics 3.5 reporting system employs more than 20 technical, behavioral, and marketing attributes to analyze online campaigns and detect what Chief Operating Officer Tom Cuthbert calls "unwanted activity." The program's algorithm "scores these attributes and delivers a summary report on the threat level by search item, provider, campaign, and date period," Cuthbert says. Optimal iQ works primarily with agency clients, but the company plans to begin licensing the technology …

Fortune Interactive, an interactive marketing firm specializing in search engine marketing, has launched a blog marketing service for companies that want to launch and promote corporate blogs. About 50 million Americans, or 17 percent of the population, visited Web logs in the first quarter of 2005 -- up 45 percent over a year earlier, according to the company. Its executives say many firms are intimidated by blogs even though they can lift brand awareness, establish credibility, improve search engine marketing campaigns, and strengthen internal collaboration. The Raleigh, N.C.-based company (www.fortuneinteractive.com) has designed its software, site hosting, instruction, …

Anglophiles wanting to get the real "gen" (that's "skinny" or "inside dope" in British slang) on the London scene, aggro-free (trouble free), need simply take a quick squiz (glance) at http://www.ba.com/london. Launched in October, this online Baedeker designed by British Airways and Agency.com is chock full of information and tips about the must-see, must-do happenings in town from the point of view of native Londoners. Whether your tastes run to scouting new clubs in East London, finding a Vampire Festival, sampling London jazz festivals, browsing the Marylebone Farmers market, or visiting studios of underground London artists and designers, there's something …

The promise of e-mail as an advertising medium has been to bring brands and consumers together more directly than ever before. The reality, though, is that consumers are increasingly frustrated as they look for offers they really want amid the info-glut, and advertisers easily get lost in the clutter of spam and phish. To unclog the lines of communication, Silverpop launched RSS Direct, billed as the first commercial-grade RSS (Really Simple Syndication) content distribution system for advertisers. "In traditional RSS, subscribers all pull their information from the same feed, broadcast-style," says Elaine O'Gorman, vice president of strategy …

There wasn't even a press release. In a first for a Fortune 500 company, Budget launched its "Up Your Budget" treasure hunt almost entirely through blogs, says Henry Copeland, founder of Blogads.com. This fall, the rental car company ran a four-week, 16-city contest with $160,000 in prizes. Players watched videos and read clues on UpYourBudget.com, then hunted for an orange sticker posted in a public place. The first to submit photo proof in each city won $10,000. News broke on sites like Adrants.com; ads appeared on Cityrag.com and Buzzmachine.com. Word spread fast (there were two …

With more than half of 18- to 34-year-old Americans uninsured, one health insurance company has taken its message to where these consumers are most likely to see it: the Internet.

L.L.Bean is going high-tech. Partnering with the Weather Channel, the 93-year-old catalog giant is offering customers the chance to shop for gear by climate. Visitors who log on to the interactive "Outerwear Guide" (http://www.llbean.com/outerwear) can enter their zip code at the "Outerwear for Anywhere" section and find out, based on historical weather trends for their region, which L.L.Bean coat is best suited for their climate. The system allows shoppers to compare winter-weather gear based on temperature and comfort rating, style, price range, and insulation. According to a spokesman, this unique arrangement marks the first time the Weather …