On a bitter cold afternoon in December, Seth Goldstein, a 35-year-old serial entrepreneur who a decade ago founded the Internet ad agency SiteSpecific and later an online concierge service, hailed a cab in Manhattan and told the driver that 49th St. and 11th Ave. was his destination. The cabbie refused the fare. For whatever reason, the driver wasn't interested in heading to this West Side intersection. But there's always more than one means to an end, so Goldstein hoofed it, chatting on his cell phone about his latest venture, which he says will revolutionize the way advertisers get quality leads. …

At the heart of Scion's youth-targeted "What Moves You" campaign is a Web strategy designed to create a Scion-lover's community. Don't look now, but it's working. Henry Ford was famous for saying you could have the Model T in any color you wanted, so long as it was black. Toyota's Scion brand may go down in the history books for saying something more like: Any color you want, so long as you order it online. Scion has only been around for three years, but in that time it's rewritten the rules on how cars are marketed and …

OMMA's best online publishers are worth their weight in ads. This month, OMMA chooses the online publishers, portals, and sites we believe exemplify excellence in their respective categories. These destinations offer readers a mother lode of rich and diverse content on a consistent basis. And in the realm of marketing, our picks are innovative leaders, aggressively deploying new ad formats and video features, while striking a delicate balance between readers' interests and advertisers' needs. Selecting the best sites was not an easy task. We nominated five online destinations in 10 categories, but featured a single site in …

What ever happened to the Web's infinite ad inventory?

"Mirror, mirror on the wall, who's the fairest of them all?" We're in that mode again this month. No sooner had we put the finishing touches on OMMA's Agency of the Year issue than we were faced with the task of citing the best online publishers. The challenge, of course, is the embarrassment of riches available online. Publishers are producing smarter, more robust, and more graphically pleasing content than ever. They're also incorporating video and finding more creative ways of integrating new ad formats. Of course, it's not only the creative use of video-based advertising that's important; it is …