Surf the Internet for any local city Web site and you'll generally find either a site owned by an offline media property like a daily newspaper, or one that's part of a chain of local city sites run by a national online player, such as About.com or Citysearch. OnMilwaukee.com, however, is neither. It's an independent site that thrives unencumbered by the baggage of an offline parent company. What makes the business model and the site itself unique? For starters, OnMilwaukee has successfully competed against other media properties in its hometown for seven years. In fact, the site …

OMMA's Creative Roundtable dissects AT&T's "Your world. Delivered" campaign.

Online-only brand Esurance migrates to TV and radio as super-sleuth Erin Esurance sweetens a tough sell.

You've heard of Madison & Vine. Now there's a new crossroads in the business: We dub it OMMA and Vine. Yes, that's right, following on the success of OMMA Conference and Expos in San Francisco and New York, MediaPost Communications will host the OMMA Hollywood Conference and Expo March 27-28 at the Hilton Los Angeles/Universal City, across the street from Universal Studios Hollywood. The theme of the conference, "Internet 2006: The 100 Percent Solution?," addresses the rash of technology innovations and content syndication deals that have taken place over the past year, coupled with consumer adoption of broadband, digital …

Providers boldly go beyond the desktop to the next frontier.

Where will search go next? If you're in the online media, marketing, and advertising business, it's a question you can't afford to ignore. Not that you've been ignoring it; you're probably wrestling with it in all aspects of your business. Search isn't just about buying keywords anymore. As contributor Steve Smith points out in this month's cover story, search is going places fast -- leaping from the desktop to video, mobile devices, local directories and the Yellow Pages, TV, and other platforms. Search, says Smith, has quickly become the all-important and ubiquitous tool that matches both content …