Lexus drives its new luxury sedan into the market with a multidimensional push Why live in one dimension? That's the question Lexus posed as it planned the campaign to launch its sporty, revamped is sedan last fall. Crafting the marketing to introduce the vehicle, Lexus and agency Team One took a multimedia approach designed to appeal to a demographic outside that of the typical Lexus buyer. With the new IS, Lexus targeted a younger, hipper consumer -- the kind who might buy a BMW 3 series vehicle. Paul Ratzky, Team One's consumer engagement director, says the Lexus …

For all its promise, behavioral targeting has a lot of hurdles ahead.

An open mind and a collaborative spirit are the tickets to the social networking party.

The broadband TV picture flickers into focus.

Advertising and content struggle to find the right formula.

Original content deals are making the Web a Hollywood player.

What will you find at the crossroads where Hollywood glamour meets online content? This month we decided to explore that question in print -- and in person at the OMMA Hollywood Conference & Expo in Los Angeles Mar. 27-28. Online media, marketing, and advertising are increasingly a major factor for marketers as all media become digital. Whether aligning with entertainment properties to promote new products, services, brand extensions, or the brands themselves, marketers are spending more time than ever on their digital media plans and need to know how they can get a piece of the online action. This …

"I'm just like Jessica Simpson -- I'm a blonde at heart and in brain," remarked 12-year-old Audriana. Audri, as she likes to be called, was explaining over lunch the complications of using a tape deck from the 1990s. While I wasn't surprised to see this "ancient" technology perplex her, I couldn't help but notice that she admired and aspired to evoke the same spirit of stupidity her idol, Jessica Simpson, has milked for the past few years to achieve her fame and fortune.Audri's a smart, sophisticated girl, yet she seemed to have a case of Simpson-itis. I'm sure …