What does it take for a career gadget guy to get his weekly e-mail newsletter to a small group of people? Too much.

Is paid e-mail a stamp of approval or a punishment?

For my wedding in May, I needed a lot of stuff: a dress, shoes, wedding party gifts. Increasingly, I found myself turning to the Web.

E-mail is the Web’s main driver, and I can prove it In 2003, I had a revelation that had all the impact of a religious conversion. Up until that time, my attention was focused on the “cutting edge” of interactive advertising — rich media and any new cool advertising widget that came down the pike. More mundane marketing channels, like e-mail, really didn’t capture my imagination. But in 2003, based on a client request, I began to archive, analyze, and monitor the world of e-mail marketing. Soon I had the largest database of e-mail marketing …

One of the best-kept secrets of search engine marketing is that great creative can lower marketers' costs.

Marketing to gays and lesbians takes smarts and specificity.

As multimedia content becomes ubiquitous, companies with large video archives will want to leverage this opportunity. But how?

Beth Higbee oversees wireless, broadband, and interactive programs Scripps' livestyle brands Food Network and Fine Living as well as the 24-hour country music video network, the Great American Country Network. She introduced the first paid cell phone application and the first convergent TV show to the company.

When it comes to online marketing, does an e-mail's subject line really matter?

All you couch surfers, listen up! BuddyTV is a still-in-beta service that lets fans cheer and sneer online as they watch a show.