The Internet may represent the future for TV advertising: There are so many eyeballs to grab and so much money to make. But obstacles lurk.

The speed of e-mail communication can offer a tremendous competitive edge for marketers--or so thought RowenWarren when it was awarded Pernod Ricard USA's Kahlua account last year.

Every month Hotel Indigo, the boutique brand of the InterContinental Hotels chain, sends out e-mail messages that consist of a single haiku.

E-mail is a powerful marketing tool, but most companies continue to frustrate agencies and e-mail services providers by taking a siloed approach to the medium.

Experts offer advice on how to avoid getting labeled as spam.

Imagine a world where you no longer had to battle the problems created by spam--a world without delivery issues, whitelists, blacklists, bulk mailboxes, graphic blocking, shrinking open rates, and e-mail verification messages.

How many e-mail messages do you receive each day at work? How many at your personal e-mail address(es)? Do you have huge folders bulging with hefty attachments, images, assorted contact information you just can’t seem to part with, and other related arcana? Do you ever feel like trashing all your e-mail? Poof! What a feeling that would be! The truth is, most of us can’t afford to trash it, and marketers are counting on that. Yes, marketers will continue their e-mail onslaught, though spam could surely kill e-mail marketing; more than two years after passage of the …