The concept of opt-in marketing has so far been limited to e-mail. With the release of its new Concentri program, Akron, Ohio-based software firm Knotice strives to expand permission marketing across multiple channels. The platform enables marketers to integrate opt-in data about lifestyle, product, and media preferences for delivery and management via e-mail and Web ads, mobile messaging, and iTV all from a single console. It integrates easily with existing workflow and CRM investments to leverage marketing automation. "By using what we call personal relevance marketing, marketers can now customize both message and medium," says Knotice …

Behavioral targeting has long been an effective way for online advertisers to deliver the right message to the right person. Now companies can have the same targeting ability on their own sites, with "on-site" behavioral targeting marketed by UK-based Touch Clarity. The firm hired Brent Hieggelke, formerly of WebTrends, as its new CMO. Hieggelke will lead the company's branding and positioning strategies, demand-generation efforts, and analyst and PR initiatives. The firm opened a Boston office and hired a sales team earlier this year. With traditional behavioral targeting solutions, Hieggelke explains, "You would work with them …

Have you ever said to your TV, "I'd like to solve the puzzle"? Well, Pat and Vanna may not be there to cheer you on, but now you can play along at home with ReacTV, a new network that simulcasts on the Internet from 7:00 p.m. to 2 a.m. How does it work? At-home contestants answer multiple-choice trivia questions in five categories over a span of 30 minutes through one of three ways: online by logging onto 77tv.com; by tuning into channel 77 through their local cable operator using a special set-top box; or by purchasing a …

Online rug shoppers can now do much more than simply click to enlarge a product photo and then struggle to imagine it placed in their living room. On the site www.MyRugShop.com, shoppers can upload photos of their own rooms, then select and insert a desired rug to see whether it's a stylish match. The site has aggregated the rug inventories of leading interior design retailers, including Overstock.com, Home Depot, Home Decorators Collection, and Rugman.com. For those accustomed to shopping in person for rugs, running from store to store with swatches and color charts and making last-minute returns, …

As you've probably realized by now, the Internet has turned traditional TV models upside down and inside out.

A stubborn old-media video problem is beginning to appear in new media: What exactly are marketers getting when they buy a video spot online?

Evian's beautiful 'Detox' campaign feels skin-deep

Clothing retail has lagged online, but it's closing the gap.

The push from the corner office that all media must be measurable isn't lost on companies that operate within the sales channel.

Clients want both niche experts and big-picture thinking, and agencies have had to adapt