The Internet may represent the future for TV advertising: There are so many eyeballs to grab and so much money to make. But obstacles lurk.

The speed of e-mail communication can offer a tremendous competitive edge for marketers--or so thought RowenWarren when it was awarded Pernod Ricard USA's Kahlua account last year.

Every month Hotel Indigo, the boutique brand of the InterContinental Hotels chain, sends out e-mail messages that consist of a single haiku.

E-mail is a powerful marketing tool, but most companies continue to frustrate agencies and e-mail services providers by taking a siloed approach to the medium.

Experts offer advice on how to avoid getting labeled as spam.

Imagine a world where you no longer had to battle the problems created by spam--a world without delivery issues, whitelists, blacklists, bulk mailboxes, graphic blocking, shrinking open rates, and e-mail verification messages.

How many e-mail messages do you receive each day at work? How many at your personal e-mail address(es)? Do you have huge folders bulging with hefty attachments, images, assorted contact information you just can’t seem to part with, and other related arcana? Do you ever feel like trashing all your e-mail? Poof! What a feeling that would be! The truth is, most of us can’t afford to trash it, and marketers are counting on that. Yes, marketers will continue their e-mail onslaught, though spam could surely kill e-mail marketing; more than two years after passage of the …

Digital offerings now come in a wide variety of flavors. But should marketers rush to advertise to people watching "Desperate Housewives" on their video iPods?

Robust spending in the sector is hurting newspapers Online recruitment advertising is healthy and growing. The category nearly tripled in size in 2005 to $3.5 billion, according to Borrell Associates, capturing more than one-third of all recruitment media budgets. And the research firm projects that online recruitment revenues could triple again in 2006, noting that, in a few years, online will garner more share and more ad dollars in recruitment than all newspapers. By comparison, newspaper revenue grew 17 percent in 2005 versus 2004, Borrell says, while overall recruitment spending across all media grew a …

Conversion isn’t the only valid metric for search terms I was sitting with one of the brightest minds in our agency recently, and we were talking about measurement of search: what’s right and wrong about it. We spent a lot of time talking about how clients tend to manage their entire set of search terms against a single, conversion-driven metric. While we love the ability to see how each term contributes to the bottom line, we agreed that measuring all terms against a single barometer is inherently flawed. Search has the ability to influence potential …