The NFL has come off the bench to take back production of NFL.com from CBSSportsline.com, which has hosted the site since 2001. The redesigned site has a more streamlined look and heavier video emphasis, with footage coming mainly from its cable NFL Network and NFL Films.

The Online Publishers Association last month issued a study showing people are spending more time viewing content online than in the past. With the spread of broadband and explosion of online video, among other things, that seems a logical outcome.

When it comes to video games, digital downloads still lag far behind brick-and-mortar sales. But there are signs digital distribution is picking up.

Add online shopping to kids' lists of household chores. As a result of parents' busy schedules and their offspring's tech-savvy, kids are acting as "cyber-assistants," placing online orders for themselves and their families.

The demise of bud.tv hasn't stopped other media companies from building broadband sites devoted to branded entertainment. The USA Network in August announced the launch of Didja.com, which will feature new and vintage TV ads, movie trailers and other branded content.

Lucasfilm was widely applauded in May when it offered up 250 Star Wars clips for enthusiasts to create their own mashups. But the franchise's famously devoted fans so far have greeted the gift basket of iconic scenes with less than galactic rapture.

In retrospect, Hype'd would've been a better name than Amp'd for the heavily-backed mobile startup that went bankrupt in July after only two years in business. From the beginning, the so-called mobile virtual network operator, or MVNO, seemed a throwback to the dot-com days when investors eagerly poured vast sums into grandiose Internet ventures.

From high-def TVs to iPhones to game consoles, new devices are proving irresistible to gadget-crazy U.S. consumers, and the Web is a natural playing field for engaging them.

Lucky Brand's tour bus hits the road with DenimHighway.com -- a grassroots marketing/party/brand campaign that invites consumers to interact with the brand outside retail.

One of the first local social networking sites was i-neighbors.org, launched in 2004 as part of an MIT research project and now existing in more than 3,000 communities around the United States and Canada.